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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

Startup Suicide a Brief Guide to First Mover Stupidity ". " How to Create a Marketing Plan ". 9) Dharmesh Shah , Co-Founder & CTO of HubSpot. Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ". The Billion-Dollar Startup Disruption ". 5) Josh Elman , Partner at Greylock Partners.

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How to Make Your B2B Content More Lovable: 9 Tips to Try

Hubspot

The first few paragraphs of this Moz article are all that you need to alert you to the fact that this is an insider’s piece. Sourcing B2B writers is one of the first and greatest challenges to generating great B2B content. The Content Marketing Institute is a purveyor of data. Image Credit. 2) Go deep. 3) Predict the future.

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Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]

Hubspot

Jason is a well known connector and speaker in the social media space and the first return guest on Inbound Now, dating all the way back to Episode #1 ! What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. Click here to Subscribe to Inbound Now. Jason: Thank you. Jason: Yeah.

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons. Digital Agency Day , hosted by HubSpot and Unbounce.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

This is real inbound marketing - no need to mention sales. How Content Marketers ditribute their content across Social Media. Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” Content marketer with a penchant for demand gen & french fries. Mobile Video.