Remove first-mover government
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Competitive Advantage in a Commoditized Industry

Moz

In fact, I found a dozen companies in just the first two pages of search results that did exactly this, even though this is heralded as a prime example of a meaningless mission statement. I frequently heard in the survey that people believe they have competitive advantage for being first to market with their type of service.

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Competitive Strategy for Professional Services

Hinge Marketing

For example, you could become the leading specialist in 401k programs for government contractors or the leading expert in marketing automation for real estate firms. First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. First consider your business situation.