Remove first-mover landing-page
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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

Metadata

But Metadata, AI-generated copy sucks” Most of the time, yes. When I first saw generative AI, I thought, ‘Wow, I’m going to create so much content at scale…I’m going to be able to create campaigns, blog post copy, video ad script, ad copy, email copy—it’s going to be super simple,’” Suzanne said. Prefer video? Oh, and it lies.

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Your Guide to B2B Intent Data in 2022

Outgrow

First-Party Intent Data. Marketers and business owners have been making use of first-party intent data since the inception of data. The concept of tracking visits on websites, pricing pages, product pages forms part of first-party intent data collection. IP Addresses. Lead magnets.

Insiders

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

On the other hand, white hat SEO tactics will generate results over a long period of time and produce high-quality content and strong links in the process. Your anchor text should also be relevant to the content on the page being linked. Require pitches first. Mobile-first content.

SEO 111
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Case Study: Event Activations with Universal Lead Capture

Lead Liaison

As one of the first interested sponsors who prepaid and submitted materials by deadline, surprised us by asking, “which day” we wanted to participate in after we had already established, and paid for, a particular date. They sent the same dedicated promo to an additional batch of 14,113 recipients 2 days after the first.

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Balancing risk and reach: The brand safety dilemma

Martech

Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. Another problem brands face is ad fraud — for example where a dubious web site is set up to attract online ads by using a bot to generate false clicks, on the site or on the ads. False clicks.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. You want to get people who land here to appreciate the content, and – yes – hopefully link to the content.

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What Is a Marketing Dashboard?

ClearVoice

Lifetime Value (LTV) to CAC: This ratio measures the gross profit a customer generates in the entire time they are a customer against the cost to acquire that customer. Bounce Rate: The number of site visitors who leave your site without going to any other site pages. appeared first on ClearVoice. Digital Marketing.