Martech

AUGUST 26, 2021

Retailers and media with monetizable first-party data are building out their own closed advertising ecosystems. First-party data emphasis. First movers may win a competitive advantage. Take for example “First-Party Data Emphasis,” a seemingly uncontroversial response. First, benchmark.

Privacy 125

Privacy Enterprise Management Marketing Management Lead Ranking 125

Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Buy ROAS Budget Programs 52

Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Management 52

Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Marketing & Strategy Marketing Strategy Work Management 52

Choozle

APRIL 20, 2021

Before venturing into the data management platform (DMP) to sift through audiences, it is important to first identify what you want your campaign to achieve. Similar to building awareness, segments below 10MM may prove difficult to scale or too expensive to drive a positive ROAS. Sizing and audience by identifying your goals.

Segmentation 52

Segmentation CPM Cost Per Thousand First-Mover Advantage 52

Porch Group Media

AUGUST 23, 2022

First, the pandemic completely altered the way consumers engage and interact with brands. Additionally, the deprecation of third-party cookies and loss of third-party data has left marketers and advertisers with few alternatives and little or no first-party data (data directly from consumers who consent to sharing it) to fall back on.

Media 52

Media First-Mover Advantage Advertising Agencies ROAS 52

Buffer

JULY 25, 2019

It certainly might not seem that way at first blush. Guess which apps are the highest rankers and the movers and shakers? Return on Ad Spend (ROAS) — Similar to Return on Investment (ROI), this looks at the dollars-and-cents impact of advertising. Instead, you think of: Data scientists. Growth marketers.

Social Media 69

Social Media Cost Per Thousand Media Cost Per Click 69