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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. In the past, we emphasised complete contact records for companies and individuals that included data in all fields. In some instances, however, this resulted in records not being shown due to incomplete data.

Zoominfo 261
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Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite

Martech

Building campaigns and having campaigns link to specific field opportunities and linking to revenue — it seems like in a lot of larger organizations, marketing has become more about the branding and the messaging rather than serving customers. Part of the reason is that AI had long been a familiar part of its product strategy.

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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

Keep your forms simple and the fields minimal. Research by Quicksprout shows that forms with three fields achieve the optimum conversion rate of 25% and this conversion rate decreases as the number of form fields increases. At the bare minimum, you can collect only email addresses so that the user only has one box to fill out.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

4 Strategic and measured use of form fields to capture critical information, minimize friction and maximize conversion rates, combined with progressive profiling to append contact data and better qualify leads as they re-engage. Integration of “skip logic” to ensure that prospects don’t receive emails for content already consumed.

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Then there are a couple hundred category and vertical market leaders in the torso. Are these people nuts?

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How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Martech

With it comes increased emphasis on digital content and digital experience and expansion of ecommerce across almost every vertical. As before, we’re partnering with Scott Brinker and chiefmartec.com to field the survey. But the importance of digital marketing looks unlikely to recede. What does that mean?

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Sales Operations: The Guide They Never Gave You

InsightSquared

Making this easy and available to others should be the next goal for myself and leaders in the field. It’s refreshing to find that more programs are providing courses , structure , and guides but universities and the field itself need to fill in the knowledge gaps. The Path is Indirect. No one got a degree in the subject.