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The Importance of Transparency and Trust in Digital Marketing

Biznology

There is virtually no transparency. Transparency and Trust. A lead gen specialist I knew left the field and bought a motel. Trust simply isn’t there because transparency is so lacking. The post The Importance of Transparency and Trust in Digital Marketing appeared first on Biznology.

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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce Marketing Cloud

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Let’s dig into each of these best practices for upselling and cross-selling in field service. After all, your mobile team is in the field every day building trust with customers by solving problems for them.

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Can A Web Browser Improve Transparency and Trust in Digital Marketing?

Biznology

Marketers should be doing more to counteract the poor reputation we’ve developed, but as in so many fields, technological advances can sometimes push us toward a race to the bottom. The post Can A Web Browser Improve Transparency and Trust in Digital Marketing? Is Brave Carving a Path Forward? appeared first on Biznology.

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Field events are cancelled. So what is your field marketing team doing now?

Heinz Marketing

In a normal year, your field marketing team would be buried right about now. And to make matters even more complicated, you now have a field marketing team whose job has all but disappeared. For example, I bet most of your field marketing team doesn’t exist to put on events. The post Field events are cancelled.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. This lack of transparency can exacerbate confirmation bias, as users may unknowingly trust and reinforce biased outcomes. We construct questions that will give us the answers we want.

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Adapting marketing strategies for post-pandemic reality: The need for authenticity

Martech

The current landscape is littered with empty promises and manipulative tactics, now more than ever, leaving audiences drowning in information overload and craving genuine value, transparency and trustworthy brands. Embrace transparency, sharing values and even challenges to build trust. Solve problems, not just promote.

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ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade

Marketing Insider Group

in June from the previous month” Why Everyone Fell for the Idea of AI-Generated Content People got excited about AI because the technology has various applications, including content creation for marketing, advertising, entertainment, and other fields. In theory, these models sound like an amazing tool.