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Marketing Features in Salesforce.com Winter 10

Adobe Experience Cloud Blog

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. The first, Campaign Summaries, allows users to summarize information for any fields you create so can view campaign results without leaving the campaign module.

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Is Interactive Content Part Of Your Marketing Stack?

SnapApp

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Tomorrow, join us for a webinar all about how to use interactive content as part of a cohesive, powerful marketing stack.

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Your Questions About ABM — Answered!

The Mx Group

During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. We are using salesforce.com as our CRM — how well will it work to support our efforts? Required fields are marked * Comment Name *. Contact Us. Contact Us. 800-827-0170.

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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

Yet we feed them merged contact fields for personalization and feel we’re in line. The problem is we get caught up in using known first-party data and simply personalizing by merging fields like name, company, and industry. As marketers, we have been told that knowing the customer is key to trust and progression in a buyer’s journey.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Is it the person who signed up for your webinar this week? Just try to pass them on to your field sales team and you’ll see. It’s a specialized tool that syncs with Salesforce.com and other CRMs. Is it the name on a list you bought from a content aggregator for $23? They won’t get followed up.

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. The lead record allows only four user-defined fields. send a reminder three days before a Webinar). This is more flexible than some other products.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. It’s a competitive field you’re in, and you want to have the most intelligence you can.