Savvy B2B Marketing

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How to Overcome the Four Main Challenges in B2B Content Marketing

Savvy B2B Marketing

I then took a field-marketing role because I knew it was crucial to have the right content for each customer situation. We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP.

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Salesforce.com. A deep bench of talent to replace inside or field sales people who underperform, get promoted, or leave.

11 Free Sales Tools to Pump Up Your Pipeline

Vidyard

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. Blog Field Sales Inside Sales Sales

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Inside Sales Experts Converge in San Francisco with the AA-ISP

Sales Intelligence View

field sales inside sales jigsaw lead generation linkedin Microsoft Dynamics netsuite Sales Sales Data sales leader sales productivity sales prospecting salesforce.com social intelligenceIf you are an Inside Sales professional or a sales leader, you should already know about the AA-ISP Inside Sales Leadership Summit 2011.

11 Features to Bring Salesforce Chatter to Life

It's All About Revenue

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. Based on the text of a chatter post, you can now update fields, execute jobs, etc. Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this.

The Two-Step for Sales Enablement

It's All About Revenue

Obviously, trying to drive sales reps in the field to a document management portal they don’t use to obtain the materials they need isn’t a winning strategy. Fact: We use Salesforce.com as our CRM, including the Chatter application. Sales & Marketing Alignment b2b marketing content for sales crm Demand Generation lead management marketing automation sales and marketing alignment sales enablement Salesforce Chatter salesforce.com

How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance

bizible

So to report on whether your marketing content is attracting Senior Level Executives you’ll need to bucket job titles into a custom field. At Bizible we use Job Title fields but it is possible to define personas by other information like industry/vertical.

Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. Andrew Gaffney – Editor of the DemandGen report, Andrew scours the demand generation field for the latest news. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed.

Marketing Features in Salesforce.com Winter 10

Modern B2B Marketing

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. The first, Campaign Summaries, allows users to summarize information for any fields you create so can view campaign results without leaving the campaign module.

A Structured Approach to Demand Generation Analytics

ANNUITAS

Analyzing this means building a new class of fields that track time-based engagement with every content offer and engagement channel in your perpetual demand generation engine. pick lists and hidden fields). Big Data propaganda is rampant these days.

10 Insider Tips for Your Dreamforce 2013 Experience

Modern B2B Marketing

TAKE A FIELD TRIP. Salesforce.com

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance

bizible

So to report on whether your marketing content is attracting Senior Level Executives you’ll need to bucket job titles into a custom field. At Bizible we use Job Title fields but it is possible to define personas by other information like industry/vertical.

CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Modern B2B Marketing

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. B2B Marketing Salesforce.com Thought Leader Interviews

Enter The Ninja: The Anatomy Of An Uncommon Job Title

It's All About Revenue

The trend has increased but I think the reason behind that is because we don’t have clear ideas on emerging fields like social media. by Jesse Noyes | Tweet this. From Big Commerce's support site. There are ninjas besieging the hallways and conference rooms of Big Commerce.

B2B prospecting data just keeps getting better

Biznology

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. (Photo credit: Wikipedia).

12 Tips for Building and Managing a Bigger Sales Pipeline

Sales Prospecting Perspectives

Most leads aren’t sales-ready: Whether you’re sending out campaigns or fielding inbound calls, as little as 15 percent of your leads are going to be both qualified and sales-ready. Salesforce.com does a great job of this, but may be too much for small businesses.

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The 4 Stand Out Aspects of Salesforce Summer 11

It's All About Revenue

While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. Salesforce.com’s development of numerous Force.com features and tools. I believe that Chatter will be an integral part of all Salesforce.com products in the future.

Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

But Engagio's latest product, Engagio PlayMaker, actually does occupy a space in between marketing, sales development, field sales and customer success by connecting them without replacing existing marketing automation, CRM, or customer success systems. Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

Dreamforce Cheatsheet for Sales Pros

Lead411

Aaron Ross, a former Sales Director at salesforce.com, helps companies speed up revenue growth and get off the revenue rollercoaster. General. Attire : Business casual – Don’t forget to wear comfortable shoes.

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Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation Blog

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. One company I worked with centrally qualifies all their leads (via phone) against their universal lead definition within two hours, distributes and requires their field sales force to follow up on those that are sales ready within eight hours.

AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

Then, within the form on the landing page, a hidden field pulls the GCLID data from the ad. Issues due to hidden fields in forms. Hidden fields, however, have their own set of limitations. For example, Salesforce might run an ad that directs to a salesforce.com domain.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer.

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PowerViews with Bob Perkins: Inside Sales is Here to Stay

ViewPoint

Customer Demands Blur the Line Between Inside Sales and Field Sales. Because customers can a lot of the information they need online or with a quick phone call, many field sales professionals have been forced to adopt inside sales techniques, such as: virtual presentations.

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How to Ensure a Successful Inside Sales ‘Nurturing’ Campaign

Sales Prospecting Perspectives

From my experience working within Salesforce.com, we found an efficient way to capture useful information from our nurtured accounts and put it to use for our Inside Sales Reps. In the event that the account changes ownership, these critical account intelligence fields will not be lost and will carry over to any new record owners. Few would argue that many accounts and prospects that need to be nurtured can often be overlooked.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Infusionsoft does allow custom data fields in its standard tables.) The total market is larger because Infusionsoft can also sell to companies outside the U.S. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67

We Crush Our Event ROI at Dreamforce Each Year—Here’s How We Do It!

Sales Intelligence View

Conferences Dreamforce Funnel Marketing Tips and Tricks B2b Events Event Marketing Event Marketing Strategy field marketing ROI salesforce.com Attending Dreamforce this October? If so, check out eve […].

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score.

IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

So it was a totally safe bet that Silverpop was fielding many offers as well. Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.

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Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

It’s a spectacularly fertile field. We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. The system also provides above-average flexibility in the data model, allowing unlimited custom fields and supporting multiple values within a single field.

Is Interactive Content Part Of Your Marketing Stack?

SnapApp

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com.

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Lead Nurturing, Lead Scoring and the World Cup

Modern B2B Marketing

Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. Disclosure: Marketo is a Salesforce.com Partner and sponsor of Cloudforce London 2011.

Six hot trends in social influence marketing

grow - Practical Marketing Solutions

One of the most significant development in this field in the past few months is Klout’s introduction of a mobile application.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

Firmographic and demographic fields are key for segmentation, lead routing, and analysis. Three of the most important database metrics are whitespace/field-completeness (covered above), duplication rate (how many emails/websites in your CRM are duplicate), and finally lead-to-account matching.

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