Seismic

APRIL 16, 2024

Every professional – regardless of their field – has a tool they can’t live without. We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. Who uses enablement tools? Yinyin Liu, Ph.D,

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

CMO 70

CMO Customer Surveys Research B2B 70

Martech

JUNE 15, 2023

This article explores why you should avoid having too many metadata fields and how to streamline metadata management in your DAM. Your chosen DAM system likely comes with a standard set of out-of-the-box metadata fields covering the basics — title, description, file type, etc. Be very selective with designating fields as required.

Digital Asset Management 97

Digital Asset Management Tagging Lock-In Work Management 97

chiefmartech

JUNE 13, 2022

More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. 40% of respondents reported replacing their marketing automation solution in 2019.

Customer Surveys 89

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 89

Martech

DECEMBER 1, 2023

will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. Consider the various market research reports (like the CMO Survey) we use and cite. Google Search Central Up to 64.7% Get MarTech! In your inbox.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Contently

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. In our survey, it was the second-most popular content format, just behind video. Yet, in a separate survey of 530 marketers we conducted recently, less than 10 percent said they were prioritizing this type of visual content this year.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Zoominfo

OCTOBER 26, 2020

Dun and Bradstreet surveyed more than 250 B2B professionals in businesses of all sizes, across numerous industries for the 6th Annual B2B Marketing Data Report. Did you know that 50% of B2B businesses are not confident in the quality of their data? Contact ZoomInfo today for more information!

B2B 242

B2B Zoominfo Work Management B2B Sales 242

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. The list of ESPs above is based on the data we received from the surveys we run regularly throughout the year. And we all want to make sure we’re using the best tools for the job at hand. (Or

Service 96

Service Peer-to-peer Eloqua Opinions 96

Litmus

OCTOBER 31, 2023

Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold. Hamburger chain Five Guys reported a data breach when they found out that an unauthorized party had accessed the email accounts of two employees. We’ll share the results in an upcoming report.

Email Marketing 87

Email Marketing Phishing CAN-SPAM Communities 87

Martech

APRIL 6, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportunities contribute to high satisfaction among those who work in the thriving field. 74% of those surveyed reported being at least somewhat satisfied with their jobs. The survey.

Promotion 89

Promotion Churn Rate Customer Surveys Work Management 89

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

AUGUST 31, 2021

The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications. Download the report (no registration required). If anything, it picked up speed.

Customer Surveys 114

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 114

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Certainly, the pace of change in martech now is unprecedented.

Work Management 101

Work Management Marketing Automation Services Marketing Management Marketing AI 101

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But are virtual events actually worthwhile?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? Automated surveys or feedback requests: How can you improve your organization’s customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Marketing Insider Group

AUGUST 26, 2020

Executives don’t care if you’re a “thought leader” in your field. Look at Surveys of Groups of Companies to Get a Ballpark Figure. You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. Measuring ROI Is the Quickest Route to Executive Buy-In.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach? What do we mean?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Litmus

SEPTEMBER 22, 2023

If the answer is yes, read on to learn about: The stages of AI The four types of AI The various fields of AI Top AI tools used by email marketers How AI will impact email marketers What are the stages of AI? While these terms share a common thread, each field of AI has its distinct characteristics. Think Spike Jonze’s Her.

Marketing AI 82

Marketing AI Email Marketing Tools Planning 82

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Optinmonster

MARCH 13, 2023

Field mapping is here to help with that! Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Martech

JUNE 14, 2022

The 2022 MarTech Salary and Career Survey , created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Marketers and Maestros leading the field. In our Salary and Career Survey we found primarily Marketers (53%) and Maestros (35%). Satisfaction.

Paid Search Agency 82

Paid Search Agency Lead Ranking Marketing Report Customer Surveys 82

SmartBug Media

JANUARY 11, 2023

This field populates from Zoom automatically when someone registers for a webinar, if you selected “Automatically Approve” or “Manually Approve” in Zoom. Note: It’s important to understand that this field updates when someone registers for their second or third webinar with your company. Repeat for other reports.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released late last month. The findings of the latest edition of "The CMO Survey" were released late last month.

CMO 52

CMO Customer Surveys Research B2B 52

Optinmonster

OCTOBER 17, 2023

Qualitative research is used across many fields and industries, including sales, marketing, health care, education, and social sciences. Conduct market research when traditional surveys are unavailable. 34% of researchers report regularly conducting webcam IDIs as 1 of their top 3 data collection methods.

Research 99

Research Case Studies Case Study Skype 99

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released earlier this month. The survey was in the field from July 12 - August 4, 2022.

CMO 52

CMO Customer Surveys Research B2B 52

Martech

JUNE 22, 2023

Through the no-code transformation that empowered us to create new database fields, a privilege previously reserved for IT. The ability to create internal and customer-facing fields integrated into landing pages and websites transformed digital engagement. For example: 3. They are foundational in martech stacks.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Marketing Automation Work Management 111

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) And another 33% said it is somewhat important.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Martech

APRIL 8, 2024

Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. Can you provide examples of books, articles, or industry experts you follow to enhance your knowledge in this field? What techniques or models did you employ, and what were the outcomes?

Business 72

Business Best Practices Marketing AI Forecasting 72

B2B Marketing Directions

JANUARY 23, 2022

But every day, business decision makers are forming impressions of companies, brands and products from ads, content resources, news reports, conversations with business colleagues and friends, and other interactions. Survey respondents were located in the United States (50%), Europe (25%) and Asia (25%).

Marketing Prospects 92

Marketing Prospects B2B Thought Leadership Paid Search Agency Vendors 92

Salesforce Marketing Cloud

JUNE 14, 2022

Let’s look at some exciting features in the Summer ’22 release: Leverage machine learning to extract keywords from large text fields with Einstein Discovery Text Clustering. Unstructured text data is generated in various forms, including survey responses, emails, messages, social media sites, and blog posts.

CRM 98

CRM Analytics Aggregators Keywords 98

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. Annual reports predicting industry trends, helping businesses prepare for the future. In a survey of 395,000 people worldwide, 71% say they aren’t convinced brands will deliver on promises.

Thought Leadership 133

Thought Leadership Work Management Marketing Management Opinions 133

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Sharpspring

JULY 27, 2021

To do that, SharpSpring partnered with Ascend2 to conduct a State of Lead Nurturing survey that was fielded to a panel of marketing professionals and marketing research subscribers. What we ended up with was an informative report that gave us a view into how the industry was implementing and struggling with this marketing strategy.

Lead Nurturing 101

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 101

Seismic

MARCH 26, 2024

According to a 2018 report, nearly 70% of companies use some degree of blended learning in their training programs. As we transitioned back to having sellers in the field, I helped many of my customers change their lengthier lessons to bite-size trainings that are easily accessed on a mobile device.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115