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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Parts of the internet are like a broken sewage system that pumps raw filth at us, forcing us to control it or be unsafe and insecure: Spam-blockers: spam emails dwarf real email.

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How B2B Data can Help you Survive 2020 and Thrive in 2021

DealSignal

Relying on a third-party data vendor to continually keep your records refreshed with accurate, up-to-date info ensures that you don’t waste your constrained budget on out-of-date records, and that you don’t waste time targeting leads who aren’t your ideal buyers. GDPR, data privacy & protection. How to use intent data wisely.

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What is the GDPR? And What Does it Mean for the Marketing Industry?

Hubspot

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. Instead, it provides background information to help you better understand the GDPR.

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How to Evaluate B2B Data Providers

DealSignal

There’s no shortage of B2B data providers to choose from, but the quality of those vendors varies widely. Unfortunately, stories about being burned by data vendors are all too common. To whittle down the field to the best, most ethical, and cost-effective options, you need to approach the purchase with the right evaluation criteria.

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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

chiefmartech

It’s interesting to see that physical world interactions (print, retail proximity, and IOT), data governance and privacy, video marketing, conversational marketing and chat, and project and workflow management led the pack. We won’t share your info with anyone else, and we won’t spam you with other people’s ads.

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What to think about before you invest in CRM

GreenRope

Before you import your contacts into your CRM, you will want to identify and setup all of your user-defined fields. Some custom fields might include, # of employees, company revenue, interests, etc. You will want to have custom fields setup so you can easily segment and target all of your communications. Who are your contacts?

CRM 40
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What to think about before you invest in CRM

GreenRope

Before you import your contacts into your CRM, you will want to identify and setup all of your user-defined fields. Some custom fields might include, # of employees, company revenue, interests, etc. You will want to have custom fields setup so you can easily segment and target all of your communications. Who are your contacts?

CRM 40