Litmus

OCTOBER 6, 2021

From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. We’re constantly finding new ways to better communicate with our customers. I’m looking forward to more of the same this year!

Best Practices 103

Best Practices Privacy Protection Privacy Email Marketing 103

Vision6

AUGUST 23, 2021

Start by creating sign-up forms that include the fields essential to your automations. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection. Want to send your subscribers a birthday offer?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox.

Ad Building 88

Ad Building Privacy Privacy Protection Email Marketing 88

Martech

OCTOBER 28, 2021

DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Why we care. If something can be automated, it will be automated.

Facebook 101

Facebook Planning Marketing Budget Creation Marketing Budget 101

Sprout Social

AUGUST 21, 2023

Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands. Continue education across leadership and teams AI isn’t something business leadership can rush into.

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Create a form and include at least an email address field on the form.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Litmus

JULY 28, 2021

If you want a different copy to appear as your preview text, many ESPs have a field you can fill in (usually next to the one where you add your subject line) that will add it automatically to the code of your email. Want to customize your preview text? Originally published on February 8, 2017, by Lauren Smith.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Navigate the Channel

SEPTEMBER 15, 2023

RELATED: 5 Emerging Marketing Channels for B2B In recent years, Artificial Intelligence (AI) has emerged as a game-changer in the field of digital marketing. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? Its significance is only expected to grow in 2023 and beyond.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech Advisor

MARCH 9, 2020

Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy. If you use a drop-down menu, keep the default field nil and let users choose whether to opt-in or not.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Onalytica B2B

MARCH 16, 2016

We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He Many are wondering if the iPhone 8 models are really that different from the iPhone 7. And even U.S. He actually makes quite a compelling point. Check out his letter to Apple CEO Tim Cook here.).

Business 72

Business Mobile Advertising Privacy Protection Mobile Marketing 72

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Marketers aren’t working with an even playing field when attempting to collect first-party data.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. Alternatively, with an iCloud+ subscription , people can use Hide My Email on any form with an email field viewed in the Safari browser or create a random email address via iCloud.com for any purpose (like in-person events). iCloud, Gmail, etc.)

Email Marketing 87

Email Marketing Privacy Protection Privacy Paid Search Agency 87

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. As Google goes, so does the rest of the market. What’s a data-driven email marketer to do?

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Contently

APRIL 14, 2021

But from a privacy perspective, Google’s move may provide consumers with greater control over their data. This will move the needle [toward better data privacy protection],” Antonipillai said. Chrome currently fields more than half of all global web traffic. “The question will be how much.

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. It’s the same number of conversions, just spread out over a much smaller field of possibilities. Those metrics all have their uses, mainly as trend indicators.

Budget Programs 116

Budget Programs Long Tail Marketing Ad Frequency Click Rate 116

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

Privacy 124

Privacy Enterprise Management Marketing Management Lead Ranking 124

Martech

NOVEMBER 17, 2021

The Apple Mail Privacy Protection feature forced us to revise “set and forget” automations. We’ve been fielding requests from clients and prospects who want to update and expand their automations because they didn’t have to think about them before now. For the record, I hate the term “set and forget.”

RFP 116

RFP Privacy Protection Enterprise Management Privacy 116

Martech

MAY 31, 2022

That’s a failure, too, because opens have always been an unreliable measure, and Apple’s Mail Privacy Protection further muddies the waters. Start with your inbox – maybe you need a friendlier “from” name in the sender field or a more interesting and informative subject. That’s the first step.

Buying Cycle 94

Buying Cycle Privacy Protection Click Rate Act-On 94

DotDigital

SEPTEMBER 3, 2021

It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection. The playing field may have changed slightly, but the game is still the same. Every cloud ay. All this being said, an open will not deliver what we need, the more important question to be bear in mind should be….

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. Leveling the Playing Field. Tracking Is Just Part of Marketing Automation.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. Since GA stores user data, including information about EU residents, on US-based cloud servers, it is subject to this ruling. As a technological corporation with U.S.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

Results can be emailed and shared. Microsoft Clarity Microsoft Clarity (or ‘MS Clarity’, or just ‘Clarity’) is a free open-source-based behavior analytics tool that comes with heatmaps, session recordings, some web analytics, and automated insights.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

DECEMBER 20, 2023

Step 4 Since we had moving elements each day—for example, the fireworks changed position—add visibility rules in the Day field to hide/show fireworks based on when the campaign ran. To do this, we used the background image to start and imported pieces from the content source to add in the ball drop, firework, and the headline.

Rules 85

Rules Template Display Tagging 85

Valasys

JULY 18, 2023

It levels the playing field and allows smaller businesses to leverage AI to improve their operations, enhance customer experiences, and drive growth. By equipping more people with AI knowledge and skills, businesses can create a workforce that is prepared to leverage AI technologies effectively and drive innovation in their respective fields.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90

Single Grain

FEBRUARY 15, 2024

Enter the realm of alternative search engines, a burgeoning field that promises more than just the delivery of search results. Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users. ✅ Search Beyond the Mainstream.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52