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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Douglas Burdett, host of The Marketing Book Podcast. And, interesting fact – she’s Canadian! Don’t know how to leave an iTunes review?

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The Marketing Book Podcast: “Simply Put” by Ben Guttmann

The Forward Observer

Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

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MarTech’s CRM experts to follow

Martech

Known for his expertise in the SaaS field, he is a regular conference speaker. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

CRM 86
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An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

Lenny's Newsletter

Whole Hearts : [link] • 100 Foot Wave on HBO: [link] • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones : [link] • Noah Weiss on Lenny’s Podcast: [link] • How to create an exceptional coverage plan for your parental leave (Tamara Hinckley): [link] Production and marketing by [link].

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Gamifying Advocacy: How to Hit Your Goals and Maintain Advocate Engagement

Oktopost

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Or subscribe on Spotify , Apple Podcasts , or YouTube

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field.

Startups 213