Trade Press Services Newsletter

NOVEMBER 2, 2023

Professional awards can establish you as an expert in your field and increase visibility with target audiences. Awards can expand visibility for your personal or corporate brand while also opening doors for future opportunities. Winning an award is an exciting achievement and should be a highlight in your career trajectory. Write a Blog Post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Trade Press Services Newsletter

FEBRUARY 1, 2024

This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Salesforce Marketing Cloud

AUGUST 16, 2023

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Count me in Be sure to add these five activities to your list.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. The B2B Marketer’s Field Guide To Customer Engagement. Marketers know that finding ways to increase customer engagement is good for the bottom line.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

InsightSquared

MAY 29, 2019

Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. Hosted at Fenway Park, InsightSquared put forth a bold vision—to organize the revenue operations event of the year. And we’ve pushed each other to grow as professionals.

Peer-to-peer 228

Peer-to-peer Conference Marketing Management Communities 228

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Image: Sprinklr.

Digital Asset Management 122

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 122

The Point

AUGUST 23, 2016

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. For all their appeal and renewed popularity, however, field events will always be a tough sell to the prospective attendee. For field events, the nature of the event itself takes on much greater importance.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Further, they must show that they possess “achievements that have been recognized in their field of expertise.” Do clearly specify your area of expertise.

Marketing AI 101

Marketing AI Press Peer-to-peer Paid Search Agency 101

ANNUITAS

NOVEMBER 15, 2021

With the sudden shift to remote work at the start of COVID-19, a significant portion of sales leaders were forced to adapt their team dynamic by transitioning their field reps to inside sales—or furloughing them all together. At the beginning of COVID I said we should get rid of our field salespeople, turning everyone into inside sellers.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Act-On

SEPTEMBER 25, 2023

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. Integrating your CRM and MAP Sales teams live and die by their CRM. When the two platforms work together, magic happens.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. By leveraging platforms like Google AdWords and LinkedIn, you have the opportunity to generate leads rapidly.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Trade Press Services

JANUARY 29, 2024

A brand’s success depends on its reputation, visibility, credibility and even popularity. But simply promoting a brand is not enough. To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. That’s where a brand ambassador strategy can make a big difference.

Work Management 103

Work Management Brand Identity Branding Peer-to-peer 103

Valasys

FEBRUARY 19, 2024

One of the blog’s strengths is that it goes beyond the basics to provide an in-depth analysis of the emerging technologies in this field and interviews with industry leaders. In the contemporary world, the financial sector is undergoing quite a drastic transformation, which is the outcome of introducing financial technology.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

Zoominfo

APRIL 19, 2023

Talent and hard work are vital to success in any field. Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. This is the time-tested practice of sales coaching. A modern sales coaching program is something every sales development leader should have in their arsenal.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Marketing Insider Group

FEBRUARY 11, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood. Quick Takeaways: Study effective leaders of the past and present.

Lead Ranking 225

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 225

TrustRadius Marketing

MARCH 11, 2022

For students who need to spend more time practicing a concept, online exercises and curriculum can also help them work at their own pace and still keep up with their peers. As technology has rooted its way into our day-to-day existence, education has been changed. Long gone are the times of thumbing through an Encyclopedia.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Seismic

APRIL 16, 2024

Every professional – regardless of their field – has a tool they can’t live without. A carpenter can’t hone their craft without a hammer, while a mechanic can’t get anything done without a socket wrench. If you’re ready to dive into the full report, you can download it here. Another 93% say it makes them more productive.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Lead Forensics

JANUARY 31, 2024

Lead Forensics has achieved a remarkable milestone in the G2 Winter 2024 rankings by securing an impressive 46 G2 badges , a testament to its excellence in the field of visitor identification, marketing intelligence, and data provision. Lead Forensics secured top rankings in multiple regional and market segment reports.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Buyer Intent 59

Litmus

OCTOBER 24, 2023

And as 750+ of you all shared with us, there are many prominent players in the field, each one with its own unique strengths. “If Dive deeper into the state of the ESP landscape See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of ESPs report! We’d love to hear from you.

Service 96

Service Peer-to-peer Eloqua Opinions 96

Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Heinz Marketing

APRIL 9, 2020

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Help them, and others, see the fun and human side of their peers. This is, of course, tricky.

Peer-to-peer 107

Peer-to-peer Communities Microsite Ad Building 107

Contently

OCTOBER 11, 2022

CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Hinge Marketing

MAY 14, 2020

In an industry where most employees spend their days out in the field, working off one’s phone or tablet has always been important. In fact, we found that high-growth AEC firms demonstrated a higher rate of adoption than their no-growth peers on nearly every one of the digital techniques cited by participating firms.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. Kudos to them! Let’s show our support by attending. Converted to virtual. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Self-Guided Training.

Conference 232

Conference Resources Peer-to-peer Paid Search Agency 232

Heinz Marketing

MARCH 30, 2020

Executive team peers and board members. More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. Marketing department employees. Prospective Customers. And they were mixed in with numerous other strategic and operational challenges.

Peer-to-peer 85

Peer-to-peer Work Management CMO B2B 85

Seismic

AUGUST 9, 2023

Attendees will hear from world-class leaders, industry visionaries, and their peers in the enablement space. Seismic Shift is back this October 23-26, and to say that we’re excited is an understatement. From engaging speakers to groundbreaking ideas, last year’s event did not disappoint. What is Seismic Shift?

Marketing Analytics Tools 98

Marketing Analytics Tools Peer-to-peer Class Conference 98

B2B Marketing Exchange

JANUARY 12, 2024

Establishing relationships with peers, mentors, and industry influencers not only enhances your knowledge but also opens doors to new opportunities and collaborations. Establishing yourself as a go-to resource in your field not only elevates your personal brand but also brings visibility to your organization.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Biznology

DECEMBER 16, 2020

Every professional knows that as you build your career, you’re looking toward becoming a leader in your field. The following is a sponsored post from our partner, BairesDev. One sign of any great leader is knowing when to do a task yourself and knowing when to delegate to others. After all, everyone wants to leave their mark.

Peer-to-peer 197

Peer-to-peer Work Management Distribution Course 197

Zoominfo

FEBRUARY 15, 2022

Don’t be afraid to reach out to your peers to see what works for them. “It Sales development representatives tend to think of the job as an important stepping stone in our careers , with challenges and opportunities that will shape the rest of our working lives. Here are the top 10 takeaways: 1. Do what works best for you. It’s a journey.

Peer-to-peer 130

Peer-to-peer Tips Zoominfo Cold Calling 130

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

MARCH 16, 2022

Looking to peer-to-peer review site G2 for a lay of the land, we found 422 companies listed under the category “live chat software.” Looking to peer-to-peer review site G2 for a lay of the land, we found 422 companies listed under the category “live chat software.” ZoomInfo acquired chat software, Insent.ai, in June 2021.

Lead Scoring 108

Lead Scoring Enterprise Management Work Management Peer-to-peer 108