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How to make sure your data is AI-ready

Martech

Focus on the fields necessary to sell and service them. Lock up your system Once that’s done, nail down which fields and screens are essential. Re-configure your database to make them required for data entry, and don’t allow any user to move on without populating those fields. Keep it simple. Act on that.

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Intentional inventing: own the intellectual property that leads the future

Biznology

Here’s an accelerated process to find and list new business, revenue, and IP opportunities: Focus: Choose your industry, the field where you are in business, or what you’re passionate about and want to improve. Action: List the top problems in your field. If the solution IP was known, this problem would be solved.).

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Marketers in related fields may be content competitors you need to examine carefully. You also need to regularly schedule additional analyses.

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[Announcement] New Zapier Field Mapping to Supercharge Your Lead Generation

Optinmonster

Introducing Zapier Field Mapping We’re proud to announce Field Mapping is now available for our Zapier integration! However, using Zapier Field Mapping, you get access to hundreds of additional tools, so you can use the one you like best. There are dozens if not hundreds of other ways of using the new Zapier Field Mapping.

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3 DAM considerations before adopting genAI

Martech

In addition, you might want to include programmatic marketing material like buys, ad rates, campaign themes and calendars, checklists, mailing lists or other data commonly attached to assets in your DAM. My list includes all of the possible metadata schemas that could be used to tag assets; it’s currently over 1,600 fields.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. There are two types of list churn to be aware of.

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How to keep your marketing automation campaigns from ruining your week

Martech

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’”