The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. At the meeting, attended by the iDirect marketing team and representatives from both insides sales and the field sales organization, priorities shifted.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

FEBRUARY 14, 2011

ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. The system tracks the usual Web information: visits, page views, posted forms, posted fields, and so on. What’s missing from the list is CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. After July 2009, you can create Custom Fields on Campaign Member Records. For example, you can create fields that tracks event-specific responses like RSVP status, the offer that was responded to, seating charts, or food preferences.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Adobe Experience Cloud Blog

OCTOBER 3, 2011

Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. A way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads. 74 landing pages created.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 48

NuSpark Consulting

JULY 17, 2010

It’s a competitive field you’re in, and you want to have the most intelligence you can. By reviewing the activity of your leads via Marketing Automation dashboards, you’ll know if your quality leads viewed webinars, downloaded which white papers, viewed which pages on your site, and responded to which offers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Smashmouth Marketing

FEBRUARY 22, 2009

Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. Gerhard is actually going to field questions from tweeterland: "We just got a question from twitter. Entice visitors [link] On to events. Side chats on presentations.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. Gerhard is actually going to field questions from tweeterland: "We just got a question from twitter. Entice visitors [link]. On to events. Side chats on presentations.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages).

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Landing Pages The landing page is an essential part of many marketing campaigns. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. as well as landing pages, forms, and so on.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

APRIL 5, 2009

The lead record allows only four user-defined fields. Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages. The system provides its own Web analytics, based on page tags.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Hubspot

APRIL 21, 2014

The field was so new that when most companies installed marketing automation programs they were starting with a clean slate. But as the marketing automation field matures, an increasing number of companies find themselves wanting or needing to migrate. Start with landing pages and emails. 2) Do a clean-up. .

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Hubspot

AUGUST 8, 2012

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Your Landing Pages.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Pricing is based on the number of contacts in the database, with unlimited users, emails, and page views. The company doesn’t publicly state how many contacts that $500 gets you.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

FEBRUARY 14, 2010

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

DECEMBER 29, 2009

The conditional nodes can check for several specific conditions, such as email responses, Web page visits, CRM lead status, data values and lead scores. Lists can include leads with specified data values on the lead record, that originate from a particular Web site or form, or that visited a particular Web page.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Users can create personalized emails, landing pages and Web forms with the system’s tools or import externally-created HTML. The basics are certainly there. Some marketers may even find it easier.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The system also has an “instant polling” feature to embed surveys within any Web page. It has since added a connector for Oracle CRM On Demand.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

SEPTEMBER 23, 2010

A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don’t see everywhere.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Lead Liaison

JULY 18, 2018

Especially in that B2C field but also big end B2B. You can also take advantage of pay per click advertising and landing pages. You have your social media accounts, you’re getting them into the landing page to throw out ultimately the form. Pretty standard contact fields. A lot of those are photos.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Webbiquity

APRIL 27, 2017

Owned by Salesforce.com. The app helps you play Mark Zuckerberg for your own online community of other professionals, clients, and business owners in your field. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: Showcase reviews: Marketing Insider Group, StoreYa Blog. 4) Desk.com.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

JUNE 17, 2009

Since the CMS marketplace is now almost totally commoditized, in particular by open source products like Joomla and Drupal , it makes sense for vendors to look for an adjacent field with greater profit potential. It can also direct visitors who complete a form to another Web page. a marketing or sales manager).

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Webbiquity

MAY 23, 2017

The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Including a video on your landing page can increase conversion rates by 80%. Did anybody say B2B is boring? Simplify your messaging: Video marketing.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Lead Liaison

MARCH 7, 2018

That’s landing page optimization. There’s a lot of different avenues for folks to get to a landing page or parts of your site these days that becomes really important that you got your data organized correctly. In Lead Liaison’s visitor tracking page, we just make sure that we have the right audience here on.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Customer Experience Matrix

FEBRUARY 16, 2009

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. So the first question is: would people find this useful? .

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

APRIL 14, 2009

Emails, landing pages and Web surveys all support rule-driven content selection, which lets the system send different messages in different situations even without conventional branching. Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Online Marketing Institute

JUNE 30, 2009

I also expect to find an About Us tab either at the top of the page or along the sidebar at the left or right hand side. Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank? “link juice&# ) to other sites.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Lead Liaison

MARCH 7, 2018

Registration information was captured from the Lead Liaison landing page, hosting in Lead Liaison form. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. And can that be customized to match specific Administrate field? They’re over here on the right. Whatever it might be.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

WebMarketCentral

SEPTEMBER 21, 2009

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Webbiquity

MAY 9, 2017

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. Customize your schedule and booking page, share with clients and prospects or integrate it into your website or email messages, and let people book an available time with you. Integrates with Salesforce.com. Google Review Count: 138.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Online Marketing Institute

JULY 31, 2009

As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. Spending time in the field is a great idea but generally impractical to execute. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

DECEMBER 13, 2008

For example, pretty much any kind of campaign would involve creating an email, but only some campaigns require adding custom fields to the system database. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. Users: Would you use something like this during the selection process?

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Hubspot

SEPTEMBER 17, 2012

For every major acquisition we read about in the press, we hear of two or three times as many new ventures in this space on the pages of TechCrunch, VentureBeat, PandoDaily, etc. Each new wave of innovation alters the playing field for marketing -- and opens up the opportunity for new marketing software to capitalize on it.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40