Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award. Yue Wang : Yeah.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. form fields with text that disappears upon selection). form fields with text that disappears upon selection). It even improved the quality of the research results.

Research 52

Research Design Peer-to-peer Ethics 52

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Biznology

JANUARY 22, 2018

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. Their researchers create some of their patents. Resources: Use brainstorming, Google , or another source like an industry association.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Set your Google News alerts to tell you when something exciting is happening in that specific industry.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Heinz Marketing

JANUARY 14, 2022

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? People come to these places to engage with others in their field, respect that. Put yourself in the shoes of someone trying to research this target market, and you can pretty quickly see the value.

Research 104

Research Tips Enterprise Management Work Management 104

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) CEOs regarding the performance of their marketing function and their CMO.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Guest post by Brit Tucker.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) The research found that marketers recognize the importance of AI and expect its use to grow significantly in the near future. in the 2018 survey to 3.8 in the 2022 survey.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. Our in-house marketing research center explores and masters new AI tools and platforms as they arise.

Marketing AI 266

Marketing AI B2B Marketing Allocation Planning 266

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. In fact, the fastest-responding companies had 40% fewer fields on their forms.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Marketing Insider Group

AUGUST 9, 2021

In fact, buyers are up to 70% of the way through their research before they ever reach out to you about your solution. Highly technical or regulated industries may require a copywriter with more industry experience. B2B copywriters typically work for multiple clients in different industries. Knows the Industry.

Copywriting 354

Copywriting Work Management Marketing Management Service 354

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Further, they must show that they possess “achievements that have been recognized in their field of expertise.” Do attend industry conferences and conventions.

Marketing AI 99

Marketing AI Peer-to-peer Press Paid Search Agency 99

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The survey was in the field January 11 - February 7. The February survey was in the field January 11th through February 7th. were VP level or above.

CMO 52

CMO Customer Surveys Research B2B 52

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. Company Relevance : The prospect’s company, industry, and specific subsector if appropriate. Demonstrate that you know their pain points, their needs, and their goals, early and often.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

B2B Marketing Directions

SEPTEMBER 27, 2020

Survey respondents represented a wide range of industries and company sizes. This survey was fielded in June, which means that responses were obtained after the initial shock of the COVID-19 pandemic had subsided and some early signs of economic recovery had appeared.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

ANNUITAS

NOVEMBER 15, 2021

ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. ANNUITAS Research interviewee. At the beginning of COVID I said we should get rid of our field salespeople, turning everyone into inside sellers. ANNUITAS interviewee.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Zoominfo

AUGUST 3, 2020

When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020.

Zoominfo 239

Zoominfo Advertising Mediums Network Marketing Software 239

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Zoominfo

OCTOBER 10, 2023

As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. In the past, we emphasised complete contact records for companies and individuals that included data in all fields.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Vision Edge Marketing

FEBRUARY 21, 2023

This is Laura Patterson and in this episode, we will leverage learnings from the movie industry to help ensure that your organization’s products and services (solutions) succeed and enable you to grow, or in the vernacular of the movie industry achieve blockbuster status. The same applies to every industry. You decide with data.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The survey included respondents from fourteen industry verticals.

Research 75

Research B2B Amazon Customer Surveys 75

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. Expanding into new industries. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. Where do they go to research solutions?

Work Management 98

Work Management Marketing Management Research Allocation 98

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Respondents were drawn from a range of industries, company sizes and job roles. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

B2B Marketing Directions

JUNE 20, 2021

The survey was fielded in the first quarter of this year. Respondents were affiliated with organizations operating in several industry verticals. Optimism Reigns B2B International found that survey participants were optimistic about the future of their business, their industry and their country in the first quarter of 2021.

B2B Marketing 52

B2B Marketing Research B2B Thought Leadership B2B 52

Webbiquity

FEBRUARY 7, 2020

These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels. Growth is occurring across industries. Here is why doing your MBA in one of these fields may be beneficial for you.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245