field 
PathFactory
JUNE 7, 2022
Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.
ANNUITAS
DECEMBER 11, 2023
#2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders.
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Marketing Insider Group
OCTOBER 15, 2020
We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri is Head of Strategy and Research for ON24 and is a a recognized thought leader in the field of marketing, in-person and digital events, marketing technology and agencies.
Only B2B
MARCH 6, 2024
Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).
Sword and the Script | B2B
NOVEMBER 23, 2021
For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. This isn’t a new datapoint, but it’s definitely been a consistent one.
Content4Demand
SEPTEMBER 24, 2021
Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.
LeanData
OCTOBER 5, 2021
OpsStars is the singular community dedicated to the field of B2B Revenue Operations. Forget the Sales stack or the MarTech stack, said Craig Rosenberg , distinguished analyst, VP at Gartner, in his presentation, “Powering the Revenue Engine: The 2022 Revenue Tech Stack.” It’s a community for Ops, by Ops. .
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