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10 Creative Ways to Use Videos for B2B Marketing

Webbiquity

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Instead of just listing features, you create a video that tells a story and gets people excited. Guest post by Jean-Christophe Bouglé. No worries!

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Image Pack.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

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YouTube adds new shopping features to increase seller revenue

Martech

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. No shopping video is needed. Shopping Collections. Affiliate Hub.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

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Meta launches genAI features for ads

Martech

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. A lot of the effort for those advertisers is the menial reformatting of videos to fit the right aspect ratio and stuff; so I can certainly see how that would be helpful for smaller organizations,” Frank said.