Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 93

Trends Marketing & Strategy Conference Lead Scoring 93

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Featured Snippets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

Ontraport

JUNE 1, 2021

Now you can easily see how your business is performing with your new trend charts. Your new default Dashboard page — Trends — uses line graphs to show you changes in your key business metrics over time. The post Feature update! Trends Dashboard Page appeared first on The Ontraport Blog. Learn more here.

Trends 59

Trends Features SMS Deliverability 59

Ontraport

JUNE 1, 2021

Now you can easily see how your business is performing with your new trend charts. Your new default Dashboard page — Trends — uses line graphs to show you changes in your key business metrics over time. The post Feature update! Trends Dashboard Page appeared first on The Ontraport Blog. Learn more here.

Trends 52

Trends Features SMS Deliverability 52

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business.

Trends 93

Trends Advertisements Advertising Mobile Advertising 93

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Make sure you do your research before going all-in on the latest trend. The Search Is On.

Paid Content 283

Paid Content Trends Planning Cost Per Click 283

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Let’s look at Generation X for example.

Trends 94

Trends Funnel Advertising Digital Marketing Funnels Loyalty 94

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. In your inbox.

Trends 113

Trends Work Management Marketing Management Advertising Agencies 113

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. New pricing features. The post Google rolls out new shopping features to boost conversions appeared first on MarTech.

Features 86

Features Google Conversion Forecasting 86

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Search Engine Journal

MARCH 2, 2022

Are you optimizing for SERP features that will generate the most traffic? Learn the latest SERP feature trends & best practices. The post 2022 SERP Feature Trends & Tips For A Better SEO Strategy appeared first on Search Engine Journal. Catch this on-demand recap.

SERP 77

SERP Features Trends SEO 77

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. Amazon.com, espn.com, imdb.com and linkedin.com all show the same trend, but youtube.com does not (not sure what that means).

SERP 96

SERP FAQ Features Wikipedia 96

Martech

OCTOBER 27, 2022

They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Expected to go live soon, this feature will provide real-time info on customer behavior while respecting privacy. Google announced a bunch of updates for Google Analytics 4 (GA4) today.

Features 110

Features Google Cost per Acquisition Marketing Analytics Tools 110

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 98

Social Media Features Media Curation 98

Heinz Marketing

JULY 13, 2022

It seems like a new trend emerges every day. How are you supposed to wade your way through with SO many features available? Well, to start, here are 3 trends I’m excited to start using more frequently. One of Instagram’s more recent features makes it much easier to find an account– using QR codes.

Social Media 94

Social Media Trends Media Planning 94

ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Stevens & Tate

SEPTEMBER 20, 2023

Current Trends in Digital Advertising and Marketing If you are keen enough, you have probably seen a steady change in how businesses advertise their products and services. Here are the other digital advertising trends to keep an eye on: Interactive ad formats: This is a technique where you involve users or viewers in the ad experience.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify. Live videos. Here’s the thing.

Youtube 137

Youtube Trends Marketing & Strategy Content 137

Salesforce Marketing Cloud

APRIL 18, 2024

They can isolate trends to inform future service decisions and potential workflow changes. Historically a time-consuming, manual task (requiring frequent updates due to changing trends), AI can do it quickly and accurately. Automated problem-solving features free up human employees to solve complex problems with a personal touch.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Martech

APRIL 4, 2024

Better trend monitoring for records. This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness. More detailed deal progression insights with new properties. Announcement: upgrade to the new QuickBooks integration by May 14, 2024.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

Search Engine Journal

JANUARY 24, 2023

LinkedIn's new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature Can Help You Find Must-Read Newsletters appeared first on Search Engine Journal.

Newsletter 124

Newsletter Features Linkedin Trends 124

Brightedge

APRIL 18, 2022

data to bring you the latest insights on featured snippets and universal search. BrightEdge began tracking changes to the overall SERP landscape in 2019 by evaluating how often featured snippets like Quick Answers, Images, People Also Ask, Local 3-Packs, Videos and Carousels were being shown. Featured Snippet Findings.

SERP 104

SERP Trends Mobile Marketing Lock-In 104

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching. The post TV advertising: 6 key trends to watch in 2024 appeared first on MarTech.

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care. Get MarTech!

Marketing AI 95

Marketing AI Ideal Customer Profiles Features Product 95

ClearVoice

DECEMBER 8, 2021

As we approach the end of 2021 and launch into a new year with new marketing opportunities, here are some of the top trends, tips, and news tidbits to look out for. Digital Marketing Trends: Twitter enhances e-commerce support with ‘Live Shopping’ experience. Take a breath, reader.

Trends 115

Trends Examples Paid Search Agency Advertising Agencies 115

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Now, good email content is the trend and the hope. Trend 2: Tie With The AI. Let’s dive into it!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

APRIL 26, 2021

What is quite profound is that this is purely a reflection of normality: Humans are a diverse species, which is why this is a challenging subject to label as a trend. No bulls” featured unedited images of women of different shapes, sizes, and colors modeling their line of cotton panties, bras, and bodysuits. Source: Really Good Emails.

Trends 126

Trends Design Paid Search Agency Television marketing 126