Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. The top takeaway from the survey. Download the survey here, free and no registration required.

Customer Surveys 107

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 107

SmartBug Media

APRIL 12, 2023

Service Hub has a wide range of features that can help businesses looking to provide exceptional customer service. Our panel discussion featured Adriti Gulati , Senior Instructional Designer at HubSpot; Jake Dagan , Senior Channel Partner Manager at Aircall; and Megan Golden , Senior Marketing Strategist at SmartBug Media.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. We asked selected survey respondents the reason for the switch. Program manager Nichole Cook. Get MarTech!

Customer Surveys 85

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 85

Martech

JANUARY 17, 2024

Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Many of these features are now being upgraded with AI and ML. The use of generative AI for content creation is an emerging trend and not yet a standard feature in CDPs. Get MarTech!

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. Take the survey now and be a key player in the evolution of B2B influencer marketing!

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Martech

AUGUST 31, 2021

But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications.

Customer Surveys 108

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 108

Martech

MAY 16, 2023

The need for better features. The 2022 survey showed solutions being replaced in a quest for better features , in particular: Better integrations/open API. So please take about three minutes or so to complete our Replacement Survey and let us know how your martech world is evolving. Improved data capabilities.

Customer Surveys 91

Customer Surveys API Digital Transformation Budget Programs 91

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 100

Social Media Features Media Curation 100

KoMarketing Associates

SEPTEMBER 19, 2019

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

HG Data

MAY 26, 2022

HG Insights is honored to be featured in the ‘Central Coast Best Places to Work 2022’ list by the Pacific Coast Business Times (PCBT). Each year, the publication surveys its readership in the Tri-Counties area (San Luis Obispo, Santa Barbara, and Ventura) to collect nominations.

Features 98

Features Best Practices Customer Surveys Business 98

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? By that, we mean gathering feedback through customer surveys. That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. What Is a Popup Survey?

Customer Surveys 85

Customer Surveys Examples Click Rate Copywriting 85

ATAK Interactive

SEPTEMBER 4, 2023

This seamless connection between HubSpot, a leading CRM and marketing platform, and SurveyMonkey, a powerful survey and feedback tool, empowers you to collect and analyze data efficiently. Let's embark on this journey to uncover actionable insights and boost your marketing efforts!

Hubspot 60

Hubspot Features CRM Customer Surveys 60

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature. Let’s get started! What is Field Mapping?

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. Below, let's review the best post event survey questions to ask. What were your favorite virtual features?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Martech

JUNE 28, 2022

Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Download the 2022 MarTech Replacement Survey here. A deep dive. Who championed the changes.

Marketing Management 72

Marketing Management Features Terms and Conditions Marketing Automation Services 72

Optinmonster

MAY 27, 2021

The best way to do this is with an exit survey, so customers can quickly rate and review their experience. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site.

Customer Surveys 79

Customer Surveys Marketing Websites Click Rate Template 79

KoMarketing Associates

JUNE 19, 2017

The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte recently surveyed almost 300 CXOs to find out more about where they gain business insights. Nearly a quarter (22 percent) said that their preferred format for business insights is feature-length articles and reports.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

Biznology

FEBRUARY 15, 2017

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Along the way, we’ll share tips on how to implement these strategies through easy-to-use tools and features.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Salesforce Marketing Cloud

MAY 15, 2023

Why Trailblazers love learning MOAR How to participate in the Learn MOAR ’23 Quests Salesforce releases thousands of innovative features and functionality with every Salesforce release in Spring, Summer, and Winter. Hundreds of pages of release notes and dozens of resources that review the new features accompany each seasonal release.

Features 52

Features Peer-to-peer Communities Customer Surveys 52

Adobe Experience Cloud Blog

MAY 6, 2019

In this blog, we’re going to focus on one very effective method: Creating a cohesive survey strategy that will first help you understand your leads better, and, as a result, guide them towards a purchase in a natural, unobtrusive manner. The pros of running surveys. We’ll show you how it’s done with surveys further on in the post.

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

ClickZ

DECEMBER 9, 2019

Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip. They recently recognized the need to overhaul their customer survey process so they could more efficiently analyze post-trip data and better manage customer complaints.

Response Rate 94

Response Rate Customer Surveys Enterprise Management Lead Scoring 94

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The findings of the Census survey were almost identical.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

ClickZ

DECEMBER 9, 2019

Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip. They recently recognized the need to overhaul their customer survey process so they could more efficiently analyze post-trip data and better manage customer complaints.

Response Rate 92

Response Rate Customer Surveys Enterprise Management Lead Scoring 92

B2B Marketing Directions

AUGUST 8, 2021

David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. Today's survey technology tools make it relatively easy to create survey instruments and conduct online surveys. Here are some of the more common forms.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Validation Opinions 52

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

SmartBug Media

APRIL 27, 2020

This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Which features would they recommend for users who are just getting started? They wrote odes to foundational features like Marketo’s cloning ability and folder structure. Here are the experts’ top Marketo features, in their own words.

Features 98

Features Marketo API Enterprise Management 98

ClearVoice

JUNE 23, 2020

What is a survey panel? Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. What features are available?

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Moz

MARCH 1, 2020

In this whitepaper, Google explains how Knowledge Panels — a common organic search feature — are part of its initiative to show “context and diversity of perspectives to form their own views.” Another feature with this issue is Featured Snippets , where Google pulls website content directly into the search results.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Contently

APRIL 28, 2017

Despite these advantages, new original research from a Contently survey shows that brands aren’t rushing to use these new formats. According to our survey, only 15 percent of senior marketers disagree (or strongly disagree) that paid content distribution is critical to their success.

Customer Surveys 106

Customer Surveys Brand Identity Branding Distribution 106