Trending Sources

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. Guest post by Lauren Carlson.

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

With mature features and a $1,000 per month starting price, the system is worth a look. If that sounds familiar, it’s because I recently mentioned similar claims from Net-Results , Act-On Software , and t Marketbright.

Artificial Intelligence Software Is Booming. But Why Now?

Opentopic

SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. The post Artificial Intelligence Software Is Booming. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to.

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. makesbridge small business software demand generation b2b marketing automation

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. If Salesforce does merge Pardot features into its core Sales product, then marketers who have a more expansive view of B2B marketing automation functions (or who simply want a system of their own) will be forced to buy from someone else.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. It has taken the approach of providing only core features and making them as easy to use as possible.

Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads

Fearless Competitor

Act-On Software. Salesforce.com. The post Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. This is a major reason for developing the Small Business Success Method and baking it into the software.

Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. One feature that Swyft lacks is built-in predictive modeling.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

date from the mid-2000s and were originally built to feed leads to Salesforce.com. So, even though the platform strategy theoretically allows smaller marketing automation vendors to compete by giving them features they didn’t build themselves, it might not really play out that way.

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Dreamforce 2011: Salesforce.com Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Salesforce.com announced that Heroku for the Enterprise packages were now available.

API 4

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

He also is impressed with the proliferation among start-ups in theSilicon Valleyof growth hacks: “You could define it as this sort of hack or feature that you do from a marketing perspective or from a sales perspective—whatever it is that drives growth.

A Busy Day in Marketing Automation Software

Fearless Competitor

B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. On the low-end, Marketo has been feeling pressure as lower-end products grow more robust, like Pardot and Act-On Software. With product feature differences narrowing, Marketo facing growing pressures on maintaining a price premium. Act-On Software Announces Impressive Q3 Results.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Before jumping into the new systems, it helps to define a set of standard features to measure them against. nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. There are also some other fees related to advanced features and certain message types.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. LeadLiaison takes good advantage of this feature by closely integrating the resulting content into other operations.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. These are advanced features for consumer marketing automation and almost unheard of in B2B systems.

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. loyalty systems marketing automation software beanstalk data

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course).

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. Salesforce.com synch is bi-directional and works with lead and contact records.

SIIA CEO Interview Featuring Umberto Milletti

Sales Intelligence View

What will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social media

Organizing the Chaos of Social CRM

Paul Gillin

Software Advice has posted a grid that presents a new way of looking at the social CRM market. The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM.

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LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here

Radius

The future of cloud software is AI-driven applications that allow customers to leverage quality data to drive business growth. This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. This is the beginning of intelligent software that will change how we think, operate, and grow over the next generation.

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Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities.

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My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation

Customer Experience Matrix

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. - Indeed, I see many Web content management vendors already adding marketing automation-type features.

The 14 Best Personal Productivity Tools

Webbiquity

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Business Software Cool Web Tools 201 Digital Any.do

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well. I don’t recall seeing either feature in any other demand generation system, although I haven't checked carefully.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. Spark starts at $750 per month with no annual contract, compared with Marketo’s $2,000 per month minimum and annual contract for its full-featured Professional Edition. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark.

SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management

Customer Experience Matrix

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name). But as Salesforce.com made clear in its own call yesterday, they were most attracted by ExactTarget''s multi-channel marketing capabilities.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Join Jon Miller, VP of Marketing Content and Strategy at Marketo and Chris Roeckl, VP Worldwide Field Marketing at Fluke Networks for a frank, soup-to-nuts discussion on everything about marketing automation, from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing. B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.