Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems.

CRM 37

The 17 Best Social Media Management Tools

Webbiquity

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool.

Tools 132

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Owned by Salesforce.com.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Tools 63

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Sample review: “123ContactForms is (a) great form creator.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage.

The 14 Best Personal Productivity Tools

Webbiquity

Sample review: “These top productivity tools will help you grow…(use) RescueTime for tracking your time, eliminating distractions, and optimizing your daily productivity.” — Marketing Insider Group (Startup). Sample review: “Do we really need to get complicated apps for to-do lists?

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems.

The Ultimate Guide to Creating Compelling Case Studies

Hubspot

These people usually know your product or service front and back -- they're probably so happy because they're leveraging features and functionality to their fullest -- so they can speak about their experience fluidly. When shopping for a new product or service, who do you trust the most?

Salesforce.com Certification: it’s for Marketers, too!

Modern B2B Marketing

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. .

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). The Marketing Sherpa data is based on a sample of 300 CMOs.

Animoto: Easy, Cost-Effective Video Content to Go

The Point

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. However, take a quick glance at the sample business videos on the Animoto Website and you very quickly come to appreciate the potential for the kind of content that Animoto enables. key features in the new product release.

How Data Proliferation Evolves Sales and Marketing

DiscoverOrg

They didn’t know they could get support from us, didn’t know they could get additional features from us. We looked at their marketing activity or presence in Salesforce.com; a LinkedIn keyword search for MongoDB; and for companies that had people listed with MongoDB as a skill. Empower Your Sales Team Get A Free Sample of Our Data. Everyone collects data these days.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Twitter Starts Testing Features for Businesses. Salesforce.com announces Chatter, social computing for enterprise companies. Facebook has released a new set of direct response ad units , updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news.

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. These features also tie into both social media and sales access modules.

Free Online Marketing Tools for Marketers

Anything Goes Marketing

Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. Survey Tools Sample Size Calculator : Tells you how many survey respondents you need to generate a meaningful results. This is an ASP model survey tool that has some excellent features.

A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

A small sample is below. Thus, in the sample table, scenarios 1 and 2 require tasks 1, 2 and 3. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. As Tuesday’s post suggested, my thoughts on usability measurement have now crystallized. To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Define a set of business scenarios that must be supported by the system.

Optimizing Trial Conversion Rates With Lead Nurturing

Modern B2B Marketing

Figure 2: sample 15-day trial planning. Most products offer such an interface, including Marketo and Salesforce.com. They may prefer developing new features rather than doing “marketing stuff&#.

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