Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

Modern Marketing

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Really, salesforce is combining the features and functions of Radian6 and Buddy Media to create a social marketing cloud where social media monitoring, content and advertising are integrated with salesforce’s CRM product. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud.

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

Trending Sources

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

With mature features and a $1,000 per month starting price, the system is worth a look. Now, if all DemandCenter features were easier than the competition, that might change things.

11 Features to Bring Salesforce Chatter to Life

Modern Marketing

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. Behind this seemingly simple tool, there are an exploding number of features. Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. Guest post by Cheryl Joy.

Cable 68

My online influencer research and engagement process

Biznology

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart.

Review: An Admin’s Take on Salesforce.com Spring ’14

Fathom

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The salesforce1 mobile app gives our users tremendous insight by adding dashboard, publisher, partner, and custom object features and accessibility to our mobile apps (to name a few). While changing ownership of accounts is still not editable, the “reset password” feature is my new favorite.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems.

CRM 36

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Salesforce.com announced that Heroku for the Enterprise packages were now available.

API 4

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. If Salesforce does merge Pardot features into its core Sales product, then marketers who have a more expansive view of B2B marketing automation functions (or who simply want a system of their own) will be forced to buy from someone else.

B2C 68

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. If you’re not familiar with Salesforce.com terminology: contacts are linked to an account, while leads are not.

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course).

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

Metallica Will Be at DreamForce 2011 #DF11 (maybe?)

Sales Intelligence View

This is the first mentions of Salesforce having Metallica as their featured performer at their annual Dreamforce 2011. I was skeptical about the news but the profile is owned by a Salesforce.com sales rep. Sales Data salesforce.com Social CRM social selling twitter

SIIA CEO Interview Featuring Umberto Milletti

Sales Intelligence View

Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social mediaWhat will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Core cloud applications (email, CRM, ERP, etc.) will become an “operating system” that nearly all companies [.]. Sales 2.0

Marketing Features in Salesforce.com Winter 10

Modern B2B Marketing

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee.

Enabling Sales: Change the Point of View

Fathom

One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” SFDC made this a winning feature with inline editing. Sales Operations inline editing salesforce list views Salesforce.com SFDC

View 21

LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here

Radius

This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. A-Featured B2B Marketing acquisition linkedin microsoftToday, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history.

CRM 29

Top tools to keep your contacts in order. in theory

Biznology

you can buy Catch-All-Contacts, a super-premium feature that snouts through all your entire inbox in search of every single undiscovered contact, reclaiming them and adding them into your contacts. I’m always struggling with my contacts. I think I have too many now.

Order 34

13 Famous (and Must-See) Marketers at Dreamforce

Modern B2B Marketing

Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Disclosure: The sessions featuring Copyblogger and Warner Brothers also include Marketo speakers.).

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Interactive Content Connectors are a key new feature of Alinean’s XcelLive, the first SaaS platform for the development and delivery of interactive content marketing and diagnostic sales tools without requiring any application programming.

Fast and Furious Feature Releases – A Marketo Community Update

Modern B2B Marketing

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Suggest features for the Marketo Roadmap.

Dreamforce 2013 Party Guide: A Map of the Hottest Parties to Attend!

Sales Intelligence View

Click here for our #DF13 party guide, featuring 12 events with locations and dates. Social Selling Technology b2b sales Dreamforce insideview salesforce.com Are you attending Dreamforce next week?

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Join Jon Miller, VP of Marketing Content and Strategy at Marketo and Chris Roeckl, VP Worldwide Field Marketing at Fluke Networks for a frank, soup-to-nuts discussion on everything about marketing automation, from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing. B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues.

Artificial Intelligence Software Is Booming. But Why Now?

Opentopic

SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic.

Artificial Intelligence Software Is Booming. But Why Now?

Opentopic

SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic.

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The features were working, but the business wasn't getting the payoff.

Inside Sales Experts Converge in San Francisco with the AA-ISP

Sales Intelligence View

This event will feature over 30 of the nation’s leading Inside Sales experts who will deliver presentations and discussions focused on the issues most critical to today’s Inside Sales Leaders and Managers. [.]. field sales inside sales jigsaw lead generation linkedin Microsoft Dynamics netsuite Sales Sales Data sales leader sales productivity sales prospecting salesforce.com social intelligence

The Big List of Dreamforce Parties

Modern B2B Marketing

Tableu , 5:00pm – 7:00pm, 111 Minna Gallery (Put in Daytime, b/c there are featured speakers). Data.com Party Featuring the Village People , 7:00pm+, Moscone. B2B Marketing Salesforce.com dreamforce Dreamforce Cocktails Dreamforce Events Dreamforce Parties

Martech At The Crossroads: Agility or Simplicity?

Customer Experience Matrix

Major SaaS vendors, most notably Salesforce.com , made their systems into platforms that provided a foundation for other systems. This freed developers to create specialized features without building a complete infrastructure.

Vendor 100

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

You have a good product that does a dozen different things, dozen different features – you also have your company story to talk about, how fast you’ve grown, how many great customers you have, awards you’ve won.

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). All that being said, the immediate impact of Marketo’s new mobile and ad integration features is modest. The mobile features let Marketo capture actions within a mobile app and push out messages in response.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

date from the mid-2000s and were originally built to feed leads to Salesforce.com. So, even though the platform strategy theoretically allows smaller marketing automation vendors to compete by giving them features they didn’t build themselves, it might not really play out that way.

API 88

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Here are a few features to consider when comparing Terminus with other B2B advertising solutions: - self-service.

The 4 Stand Out Aspects of Salesforce Summer 11

Modern Marketing

While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. For me, four things in this release stand out: The rapid development of Chatter features. Salesforce.com’s development of numerous Force.com features and tools. The commitment to deliver features requested by Salesforce users.

The 17 Best Social Media Management Tools

Webbiquity

Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.” Now part of Salesforce.com Marketing Cloud.

Tools 132

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

This is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterDuring Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce.