Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?
SEPTEMBER 19, 2012
The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Really, salesforce is combining the features and functions of Radian6 and Buddy Media to create a social marketing cloud where social media monitoring, content and advertising are integrated with salesforce’s CRM product. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud.