Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Youtube 88

Youtube Analytics Features Research 88

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Reduce tech with overlapping features. Makes sense.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Search Engine Journal

FEBRUARY 21, 2023

The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal. Download our pocket guide and discover which tools will be most essential to your agency's success this year.

Ad Agencies 96

Ad Agencies Features SEO Research 96

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Search Engine Journal

NOVEMBER 14, 2022

Here's how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research appeared first on Search Engine Journal.

Ads 90

Ads Research Features Tips 90

Webbiquity

JUNE 28, 2022

Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page. The post Why Your B2B Marketing Should Feature Case Studies appeared first on B2B Marketing Blog | Webbiquity. Optimize Your Layout. Make sure the case studies on your site have their own tab.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Contently

OCTOBER 18, 2022

Customer research can surprise you. Think a new product feature would be awesome? Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. There are many more use cases for AI in market research.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Conductor

SEPTEMBER 22, 2022

Save time with your SEO keyword research workflows with the ability to start tracking any keyword for any U.S. Eliminate the tedious task of researching keywords one at a time with bulk keyword research that supports up to 50 topics at once. Optimize your SEO keyword research workflows. location instantly.

Keywords 52

Keywords Features Research Adwords 52

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

ANNUITAS

MARCH 21, 2023

Let’s dig in to these new and advanced features. And the company noted that it is seeing strong uptake for the feature set: with more than. And much of these new features are included seamlessly with existing Adobe Marketo Engage and Measure contracts. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. The researchers also asked members of the evaluating panel to rate the novelty of the new product ideas. Implications for Marketers The Girotra et al.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Many of these features are now being upgraded with AI and ML. Features to look for The availability and sophistication of these features can vary significantly based on the CDP vendor and the specific product offering.

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. In the first step, the researchers employed an image-to-text AI model to create a textual description of each human-made comparison image.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Valasys

APRIL 5, 2024

5th April, New Jersey: The search juggernaut Google, which is commonly associated with free access to the web of information, may be considering the building of a paywall for some features powered by AI, after the latest FT report came into the forefront. However, several critical questions remain unanswered.

Features 40

Features Google Lead Ranking Paid Search Agency 40

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Zoominfo

MARCH 3, 2022

However, as they see results from their initial investment, they may research additional products on your website. Use visitor tracking software to monitor when customers are looking for information about add-on products and new features. Scenario Customers rarely buy everything your company has to offer upfront.

Research 100

Research Product Software Features 100

Conductor

AUGUST 4, 2022

There are a variety of on-page and technical SEO factors to consider and prioritize, along with the initial, often intensive keyword research stage. Drive impact by getting the most out of small but mighty feature enhancements. Upgrade your keyword research workflow with expanded results.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

KoMarketing Associates

DECEMBER 3, 2019

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. Advertisers should use this feature to their advantage.

SERP 157

SERP PPC Features Paid Search Agency 157

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. The post Reddit launches AI keyword research tool appeared first on MarTech. Why we care. What is Keyword Suggestions. Get MarTech!

Keywords 73

Keywords Research Tools Advertisements 73

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

SEMrush

JANUARY 12, 2021

In this guide, we’re going to talk you through the different ways to do Amazon keyword research and help you to understand how to properly use keywords on the platform, including a look at optimizing your product titles, descriptions and finding and using the hidden keywords feature in your Seller Central account.

Amazon 134

Amazon Keywords Research Optimization 134

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

Research 98

Research FAQ Training Amazon 98

Martech

AUGUST 24, 2023

It also has a selection of domain-specific ad templates that can be personalized to align with brand requirements, a content generation feature, error detection and content refreshing capabilities. The post AI-powered martech: This week’s releases and research appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 84

Marketing AI Research Digital Asset Management Enterprise Management 84

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Insight #4: Featuring thought leaders within your organization is more important than ever. But there is an upside. Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

KoMarketing Associates

DECEMBER 2, 2020

96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs. To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care. Get MarTech!

Marketing AI 92

Marketing AI Ideal Customer Profiles Features Product 92

Conductor

MARCH 29, 2022

Next, we assessed the volatility of eCommerce search results using the search engine result page (SERP) volatility feature of our partner SEMrush. But fluctuation can also signal that Google is experimenting with new features on the SERP to improve the online shopping experience. Conclusion. Schedule a demo today to learn more.

eCommerce 115

eCommerce Paid Content Features Trends 115

Search Engine Journal

NOVEMBER 29, 2021

YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. The post YouTube Keyword Research Made Easier With Search Insights appeared first on Search Engine Journal.

Youtube 124

Youtube Keywords Research Design 124

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

Biznology

SEPTEMBER 17, 2020

This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. Atlantic Magazine called me a “Silicon Valley branding executive turned neuroscience researcher.” She has executive experience in marketing, advertising, sales and publishing. Who is your hero?

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129