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How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. Create predictive reporting models. Automatic campaign optimization. Create forms and landing pages.

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How To Make Your Survey Reports More Credible To Buyers

B2B Marketing Directions

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

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AI-powered features to look for in customer data platforms

Martech

Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Many of these features are now being upgraded with AI and ML.

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How To Evaluate Survey Findings and Reports With a Discerning Eye

B2B Marketing Directions

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

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Marketers want better features from their martech solutions

Martech

Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Download the 2022 MarTech Replacement Survey here. A deep dive. Who championed the changes.

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.