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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

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9 Cyber Security Mistakes that can Cost You Fortune

Valasys

To avoid this situation, you should create local account on your system with all necessary permissions. Avoiding Phishing Attempts. While half of your emails you receive everyday go to spam folder, phishing is serious issue users are facing today. Allowing Unnecessary App Permissions. Blanking on the Basics.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. This happens when your subscribers Opt-in (In) through a sign-up form.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. Content Scraping: Avoid using AI bots to collect content and data from websites without permission. As of right now, we know how Google feels about using AI.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

Microsoft started offering unsubscribe and block features in Outlook as early as 2010. It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page. A few years down the road, we can see that the angst of many marketers was unfounded. © Goolara, LLC, 2020.

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5 Key Elements of Customer Data Privacy

Martech Advisor

In a world where information theft is rampant, it’s critical for CMO’s to work closely with IT teams to ensure the right cyber-security measures are being taken: Make use of an HTTPS protocol on your website - the security feature encrypts website data, protecting information that users share on it.

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The Best Email Deliverability Guide Ever

Act-On

Avoid poor performance on mobile devices by using your marketing automation platform’s mobile preview feature to check how your email looks and reads on mobile devices. We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web.