Buffer

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. How do they keep it up?

Case Study 75

Case Study Case Studies Social Media Planning 75

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Valasys

FEBRUARY 28, 2024

Instagram is reportedly developing a new feature called Friend Map , which allows users to see the last active locations of their friends on a map, similar to the existing feature in Snap Map. End-to-end encryption of location data is reportedly planned. Location discovery: Users might discover nearby friends and local accounts.

Features 45

Features Tagging Display Social Media 45

Bionic

MARCH 18, 2020

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. You can access all your clients, every media plan, every creative asset, performance reports, and everything else. Work from Anywhere.

Media Plans 52

Media Plans Media Advertising Agencies Training 52

Valasys

JANUARY 24, 2024

Google Chrome, the world’s most popular web browser, is getting a major upgrade with three new AI-powered features designed to make your browsing experience easier, safer, and more personalized. These features, currently in beta, are set to roll out in the US over the next few days, with other regions following soon.

Features 45

Features Google User-Generated Content Keywords 45

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

JANUARY 2, 2019

Welcome to planning season! Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Martech

APRIL 4, 2024

This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness. Whether it’s ensuring a contract is uploaded when a deal is won or attaching specific documents to a contact record, this feature supports more robust data management.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.

Planning 111

Planning Social Media Template Marketing Plans 111

Conductor

MARCH 29, 2022

The combination of easing restrictions and changing media focus has led to analysts predicting a surge in retail foot traffic by March 2022. Macy’s, for example, planned to close 125 stores during the pandemic. The post The New eCommerce Playbook for 2022 Featuring Top SEO Trends appeared first on Conductor Spotlight.

eCommerce 115

eCommerce Paid Content Features Trends 115

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Here’s a closer look at seven new features that will help you innovate this year. Note that this feature is currently being tested with early adopters, with expected full release to follow. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. 5 free YouTube features you need to use more often.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

EveryoneSocial

OCTOBER 8, 2019

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. But how do you plan out a social media training program for your employees? Why Employees Should Be Given Social Media Training. And where do you start?

Training 76

Training Social Media Planning Ad Building 76

Sprout Social

DECEMBER 5, 2016

Content is the lifeblood of social media. Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Having a plan in place will help you stay organized, plan ahead and scale your social media marketing strategy.

Social Media 91

Social Media Work Management Marketing Management Planning 91

Bionic

MARCH 26, 2019

Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. You’ve got to see it to believe it !

Media Plans 42

Media Plans Media Budget Programs Training 42

nDash

SEPTEMBER 8, 2022

And on that note, we’re happy to announce another feature aimed at helping great writers and marketers who are looking for them: vanity URLs. Sharing on Social : Post your profile to LinkedIn, Twitter, Facebook, or other social media sites. The post New Feature: Vanity URLs for Freelance Writers appeared first on nDash.com.

Features 52

Features Ideal Customer Profiles Profiling Display 52

Inbox Insight

MARCH 29, 2022

Why should brand awareness feature in your B2B multi channel strategy? The following diagram demonstrates how external channels such as Social Media and Paid Media have the ability to increase your audience reach, achieve greater buyer engagement and attract early interest. Read on to discover 5 key reasons….

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

ClearVoice

SEPTEMBER 16, 2021

As their commitment unfolds, they have released various monetization features that assist creators in gaining exposure and monetizing their content. From passive income to creating a new way to bring in revenue for your freelancing business, these Facebook features will help spark additional creativity (and money). Campaign Manager.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform. Develop a Social Media Strategy.

Social Media 318

Social Media Organization Media B2B 318

Bionic

APRIL 26, 2019

Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. If you’re already using Bionic, you already have this new feature.

Media Plans 42

Media Plans Media Advertising Agencies Profiling 42

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Click Schedule and the post will re-open in Compose.

Features 106

Features Tagging Custom Publishing Keywords 106

Salesforce Marketing Cloud

DECEMBER 14, 2023

Make your 1:1 personalization dream come true Personalized connections at scale require strong planning, people, and technology. Let’s take a look at how these innovations will help your advertising efforts. Here’s how you can bring those things together. Get the free guide What is first-party data advertising?

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

EveryoneSocial

DECEMBER 13, 2018

Typically, the discussion of using social media in the workplace is met with criticism. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. What platform is the most popular?

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Discover your top-performing posts so you can create more like them.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

Buffer

SEPTEMBER 20, 2022

Keep your eye on our Changelog page or our Twitter account to see when they drop, but to wet your appetite, here’s some of the features on the cards 👇 Recipes : remove the guesswork & writers block from content planning Streaks : Build a consistent posting habit with Buffer streaks.

Features 86

Features Ad Building Landing Pages Analytics 86

Hubspot

JUNE 28, 2021

There are two types of personalized email domains: A regular custom email domain – This includes an inbox and has all the features of a regular email service. They even ranked it as three times more important than having an active social media channel. Some providers only allow a certain number of users per plan.

Domain 99

Domain Godaddy Features Phishing 99

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. If you have any questions or would like any additional education on using these features, please contact us—we are here to help. Essential tools available on all Sprout plans.

Features 101

Features Brand Identity Branding Paid Search Agency 101

Sprout Social

MARCH 20, 2020

In times like these, access to comprehensive information and real-time updates via social media has never been more important. With this in mind, the Sprout team has been hard at work creating a new Featured Topic centered around the coronavirus. It will not count towards the Topic allotment in your Listening plan (free data!)

Features 95

Features Conversion Press Youtube 95

SocialPilot

MARCH 12, 2024

But as social media evolved, so did this platform, and scheduling content became a thing. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. It has many features that fill up the void left behind by others.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” Or do all these changes in social media algorithms mean it’s best to get back to the drawing board? Image attribution: Toa Heftiba.

Paid Content 65

Paid Content Lead Ranking Distribution Social Media 65

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Bionic

MARCH 9, 2018

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Avoid Mistakes with Media Planning Guardrails.

Media Plans 40

Media Plans Cost Media Lock-In 40

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. This article will dive into all the details about chatbot builders and explore their features. Table of contents: What is a chatbot builder?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech Advisor

MARCH 31, 2020

WHO Turns to Social Media. The Professional plan will help brands engage audiences, create content and manage effective communication during the pandemic, while also being able to access an array of social media courses. The user experience (UX) tool, Adobe XD , now has two new features. Bellwethr surveyed 400 U.S.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75