Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

The Point

MAY 19, 2020

Note: rarely, if ever, will one organization employ every one of these features. Nonetheless, the degree to which you currently employ few, some, or most of these features says a lot about the sophistication of your program relative to best-in-class companies, and the associated potential for improvement.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. Pro Tip: Enable this feature to consolidate Google AdWords performance data to a centralized reporting platform. Search Console.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Martech

APRIL 9, 2024

This allows you to deliver personalized ads and campaign measurement across multiple channels. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech. You can improve customer loyalty with engaging and seamless advertising by using unified customer profiles from Data Cloud.

Paid Search Agency 106

Paid Search Agency Features Personalization Ads 106

Search Engine Journal

FEBRUARY 14, 2023

Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal. Learn about the updates here.

Features 121

Features Advertisements Advertising Google 121

Heinz Marketing

MAY 13, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Here, we’ll go over what that means, how to measure it and provide steps you can take to improve your sales process.

B2B Sales 101

B2B Sales Peer-to-peer B2B Advertising Benchmark 101

Lead Forensics

DECEMBER 13, 2023

At its core, Marketing Software ROI is a calculation that measures the value gained from your investment in marketing technology. A Tale of Transformation: The Before and After of ROI Measurement Consider ‘Company A,’ which invested in marketing software without a clear understanding of its ROI.

Work Management 52

Work Management Marketing Management ROI Software 52

Search Engine Journal

NOVEMBER 16, 2022

Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure. The post Evidence of New Twitter Features Leaked By Security Researcher appeared first on Search Engine Journal.

Twitter 125

Twitter Features Research 125

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

FEBRUARY 16, 2024

Finally, ensure feedback tools are accessible to all customers, and feature inclusive design elements. How to Analyze Customer Feedback and Measure Success Access to vast amounts of customer sentiment data and detailed reviews is only valuable if you can interpret and contextualize that data.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. The post The future of identity, attribution & measurement appeared first on LiveIntent Blog. It’s time to get ready for the tumultuous time ahead.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Kevin Indig

APRIL 1, 2023

By measuring the right metrics. We tend to romanticize writing for the web, but good content is the result of a measurable process. However, most teams don’t measure quality effectively to understand how to keep it high. The same principle applies to content. Only few companies achieve high output with high quality.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Top Rank Marketing

OCTOBER 17, 2023

ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars. The post Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo appeared first on B2B Marketing Blog - TopRank®.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Conductor

DECEMBER 2, 2021

As marketers, we identify insights, make content and optimizations, and measure the impact. You may already be familiar with Conductor’s best-in-class feature Content Guidance , but for anyone who isn’t, welcome to the future of your SEO and content marketing workflow. The Organic Marketing workflow is a cycle.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

Oktopost

AUGUST 16, 2023

After all, what good is a marketing strategy if you can’t measure its effectiveness? Jump to Section The Game-Changing Features But, Why is This a Game-Changer? This update isn’t just about adding another feature. What’s the Word on the Street?

Features 62

Features API Buzz Social Media 62

Conductor

NOVEMBER 4, 2021

After creating content that ranks, organic marketers need a way to measure the impact that content is having on their website. Whether creating content or measuring impact, marketers are often pressed for bandwidth. You can access all these features and more. Dig Deep with Flexible SEO Reporting.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

Content Standard

OCTOBER 7, 2021

One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line. Here are eight key ways these marketing leaders measure their content success: 1.

ROI 125

ROI Brand Identity Branding Top of Funnel 125

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot. New Features.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Martech

MARCH 21, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, how do you measure marketing success? Whether a first-touch, last-touch or multi-touch model is used, measurement is possible; which, in turn, makes predicting future success possible.

Multi-Touch Attribution 94

Multi-Touch Attribution Multi-Channel Buying Cycle Forrester 94

Scoop.it

SEPTEMBER 21, 2023

Similarly, the recent comments feature on the sidebar is another form of curated content. On-Page Engagement On-page engagement is a broad term used to describe the smaller metrics you should track if you want to measure the success of your content curation strategy. Essentially, it’s the measurement of your followers over time.

Curation 81

Curation Click Rate Content Open Rate 81

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking for? The need to measure ROI. The post MarTech Replacement Survey: Which features are important to marketers?

Customer Surveys 91

Customer Surveys Features Work Management Marketing Management 91

FMG Suite

NOVEMBER 18, 2021

Watch this replay featuring Iris Wu, FMG Suite’s Growth Marketing Strategist, and Cassie Dombrock, FMG Suite’s Customer Experience Specialist. The post Year in Review: Measuring Your Marketing Performance appeared first on FMG Suite. Watch our webinar replay to learn: Recap key website, social, and email metrics. Download Slides.

Webinar Metrics 90

Webinar Metrics Planning Marketing & Strategy Growth Marketing 90

Customer Experience Matrix

FEBRUARY 19, 2018

John Wanamaker, patron saint of marketing measurement. Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree. But it does come up in some discussions of marketing measurement and optimization.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Conductor

FEBRUARY 3, 2022

Prioritize action items, Create meaningful content, measure performance, and optimize when and where you need to. Keep reading to learn more about the newest features in Conductor this month. Improve visibility in featured snippet results. Better page performance measurement through contextual keyword data.

SERP 59

SERP Features SEO Curation 59

Conductor

AUGUST 5, 2021

Organic Marketing is a long-game, and measuring success involves paying attention to content consumption patterns and shifts in consumer needs. Harness the power of Content Guidance and Conductor’s evolving range of product features to take your content marketing success to the next level. Get a live demo from our experts today!

Features 116

Features Content Marketing Content SERP 116

Salesforce Marketing Cloud

JUNE 2, 2022

On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing. We are meeting this trend of database investment with the new Database Exports feature. Einstein: Einstein Engagement Frequency “What-If” analyzer.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Valasys

JUNE 6, 2023

This post will guide you through the must-know measures for safeguarding your data in the tech age and ensure that its lofty status remains unchallenged. It’s crucial to stay informed about the risks involved and to take proactive measures to safeguard our data. Rest assured, as we hold the solutions you seek.

Phishing 52

Phishing Marketing Automation Services Training Marketing Automation 52

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Parse.ly

APRIL 25, 2023

are a way to measure how content is being shared and interacted with on various social networks, such as the number of Facebook posts or tweets about a given piece of content. Feature Update: Twitter Social Interactions Discontinued appeared first on Parse.ly. What is a social interaction in Parse.ly? Social interactions in Parse.ly

Twitter 52

Twitter Features Social Networks Analytics 52

Conductor

MARCH 17, 2022

It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. Content marketing ROI is the way to measure how much revenue or conversions your content brought in based on the amount of money, time, or resources spent on it.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

ClickZ

AUGUST 19, 2019

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. Measured helps them by informing media’s incremental contribution through experiments in an always-on way to inform media investment decisions. .

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many companies think they are customer loyal, but how do they measure it? But how are you measuring that transactional embrace? Let’s Use RFM to Measure Customer Loyalty! Consumers are Back, But Different.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Seismic

JUNE 6, 2023

Jordan starts her job with a week-long, in-person training class that features a large binder full of paperwork, procedures, and tests. In this post, we’ll explain how organizations can implement training and coaching programs, as well as measure their impact on business objectives.

Training 52

Training Work Management Service Customer Satisfaction 52

Industrial Marketer

NOVEMBER 2, 2021

Read more » The post Twitter for B2B Marketing: Does It Measure up? So having a Twitter account gives B2B companies an excellent avenue to connect with their professional target audience. This immediate networking platform can produce quality. appeared first on Industrial Marketer.

Twitter 98

Twitter B2B Marketing B2B Paid Search Agency 98

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence. Social media measurement: 2 must-dos before you get started. How to measure social media engagement.

Social Media 99

Social Media Work Management Media Budget Programs 99