KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. The page itself needs to be perfect to acquire new customers. Place a tracking code on all pages of the site. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

Marketing Insider Group

MARCH 18, 2020

They may not have all the features and functions of some of the more expensive digital marketing tools out there. You can also track how subscribers are engaging with your content and create segments of subscribers based on engagement, such as visiting your website or sharing your content on social media.

Marketing Management 363

Marketing Management Tools Planning RSS 363

KoMarketing Associates

MARCH 22, 2018

Does your website have a large inventory? DSA campaigns are the easiest and quickest way to reach relevant search queries based on the content of your website. Essentially, DSA campaigns allow the search engine to crawl the indexed pages on your website or your predefined page feed. Page Feed (specific to Google).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

seo.co

MARCH 8, 2022

Urchin Tracking Module (UTM) is an important feature for any link-building campaign. UTM parameters can be added to your links in order to track which sources are driving traffic and conversions to your website. ” symbol at the end of the URL. This way, you can see which marketing tactics work best for your website.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Data Hygiene 94

Data Hygiene Privacy Landing Pages CAN-SPAM 94

RebelMouse

NOVEMBER 8, 2022

Every page on your site has a specific URL, and each one is a chance to give important details about your content to Google’s crawler. URLs are one of the most important ranking factors for search, and they’re also critical to maintaining a healthy site structure and hierarchy. What Makes a “Good” URL? id=123456789.

SEO 90

SEO Google Twitter Optimization 90

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Here are scenarios where split testing shines: Website Redesigns: Before overhauling your entire site, test page elements individually to understand their impact on user behavior.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Webbiquity

DECEMBER 22, 2015

Here are five Facebook advertising features you haven’t tried yet. Check them out and see what these features can do for your business. This unique feature allows you to showcase multiple products or services at once. With the Facebook Custom Audience pixel , you can chase after website visitors and retarget them on Facebook.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Optinmonster

APRIL 4, 2024

That doesn’t leave much room for growth in your marketing efforts, After moving to a paid plan, you may find Mailchimp’s email marketing features lacking and the price increases unsustainable. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). CMS stands for content management system, a software application used for creating, managing, and publishing content on websites.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

Linkedin 113

Linkedin Effectiveness Ideal Customer Profiles Business 113

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Unfortunately, this is an all too common assumption for ecommerce websites. Having a buyer’s guide on your product pages is great, but sometimes people want to know more.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Optinmonster

APRIL 18, 2022

Are you looking for the best way to redirect visitors on your website? In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. Redirection is an important part of maintaining SEO on your WordPress website. Otherwise, visitors and search engines will see a 404 Page not found error.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Optinmonster

JULY 28, 2022

Traffic is simply how many people visit your website or social media profiles. Here’s how to calculate your website conversion rate. The easiest way to track your website traffic, conversions, and revenue is with an analytics plugin like MonsterInsights. That means you have no way of knowing how your website visitors got there.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Hubspot

JULY 21, 2020

After adding features like group chat and video capabilities , the platform quickly became a place where brands can directly interact with consumers. In 2019, due to WhatsApp's booming popularity, it launched one of its biggest features yet:a specialized app called WhatsApp Business. But WhatsApp didn't stop at Business pages.

Features 93

Features Top of Funnel Work Management Marketing Management 93

Content Marketing Institute

AUGUST 30, 2018

You know the recent buzz around “ featured snippets ” – the boxes that appear at the top of some Google search result pages, providing a brief answer that, brands hope, leads the user to click for more detail. Featured snippets appear prominently in both mobile and voice searches. What exactly are featured snippets?

Features 93

Features Optimization Google Lead Scoring 93

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Featured snippets appear on page one of Google and often describe a difficult or technical concept in a simplistic way.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

SmartBug Media

AUGUST 31, 2020

financial software), there’s a great chance that websites such as Capterra or G2 will show up high in the search engine results. Establish Consistency Between Your Content and Landing Page. the landing page) is aligned with your review site profile page. Use Rich Media When Available.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

seo.co

OCTOBER 6, 2021

Its main function is to help webmasters and marketers build and customize their own unique landing pages, making it easy for you to separate your traffic streams, set up AB tests, and manage independent CTAs. Image Source: Unbounce ). Image Source: Unbounce ). Hello Bar takes a slightly different angle to the process of conversion.

Conversion Rate 96

Conversion Rate A/B testing Optimization Conversion 96

Hubspot

APRIL 5, 2021

One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site. Here, we'll explore how to embed a Facebook feed on a website. How to Embed a Facebook Feed on a Website.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

JangoMail

AUGUST 28, 2023

Instead of using a generic unsub landing page provided by your ESP, and assuming your ESP can handle various types of inbound emails related to your account (yes, we do!), using a contact form on your website can accomplish several things. Example of a landing page with the data pre-populated.

Opt-out 52

Opt-out Marketing Websites Opt-in Landing Pages 52

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Conductor

NOVEMBER 30, 2021

To visit a website, at some point, a link existed pointing to the page you’re looking to navigate to. You can enter in a keyword or two and find a landing page related to the page you’re looking for. So, what happens when there’s a page you need to reach, but there’s nothing linking to it?

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

AUGUST 24, 2023

In this article, we’ll look at various email marketing tools with diverse features. OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. It’s a great way to build trust and credibility for websites.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

seo.co

MAY 6, 2021

With the total number of websites reaching over 1.8 This brings in SEO consultants who use effective strategies to help your websites perform better. Organic Traffic Progress: Show the effects of organic traffic on the site performance and the pages that drive the most traffic. This page provides an introduction to your report.

SEO 105

SEO Template SERP Keywords 105

ClearVoice

FEBRUARY 17, 2021

A microsite is a branded web page or small set of pages that is a standalone (i.e., separate from a main company URL) and is meant to serve a specific campaign, brand or product. Difference between a microsite and a landing page. A landing page lives on the main website domain.

Microsite 98

Microsite Landing Pages Case Studies Buzz 98

Optinmonster

DECEMBER 7, 2023

A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Cracku , an online coaching website for students, used countdown timers on its website to create limited-time offers and increased conversions by 300%.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. If you’re concerned your website is experiencing keyword cannibalization, don’t panic. If you’re concerned your website is experiencing keyword cannibalization, don’t panic. A guide to keyword cannibalization.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. The Outgrow tool allows you to use the GTM feature within it. So, let us have a look at these 13 use cases of the GTM feature in Outgrow. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website. Convenience.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Convert

JANUARY 17, 2024

Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you. Here’s its response: …both platforms offer A/B testing, split-URL testing, and multivariate testing.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. They help you determine where your website visitors are coming from and which parts of your campaign work best. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

seo.co

NOVEMBER 18, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. Impression.

Marketing Analytics Tools 111

Marketing Analytics Tools SEO Google CTR 111

Conductor

MARCH 9, 2022

While there are passionate arguments for and against LSI as a ranking factor among SEO professionals, no matter where you land, incorporating semantically related keywords throughout your content is still a best practice. When using Conductor, there are a few features that can help with identifying semantically related keywords.

Keywords 98

Keywords SEO Google SERP 98