KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Conductor

DECEMBER 2, 2021

You may already be familiar with Conductor’s best-in-class feature Content Guidance , but for anyone who isn’t, welcome to the future of your SEO and content marketing workflow. With enhancements to reporting features in Conductor, Year-Over-Year reporting has never been easier. Higher search rankings are waiting.

Efficiency 116

Efficiency Features SEO Lead Ranking 116

Marketing Insider Group

JUNE 29, 2021

SEO audits can help you: Assess how your content is performing for your target keywords. Screaming Frog SEO Spider is free for sites with less than 500 URLs. Ahref’s Content Gap tool helps you uncover which keywords your competitors are ranking for that you aren’t. SEMrush Keyword Magic Tool. Ahref’s Content Gap Tool.

SEO 351

SEO Tools Keywords User-Generated Content 351

Marketing Insider Group

AUGUST 28, 2023

Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged.

SEO 207

SEO Lead Ranking Lead Scoring SERP 207

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. Search any topic, and even specify any of your owned page URLs, to get personalized, actionable recommendations that your entire team can apply to improve your rankings.

Features 116

Features Content Marketing Content SERP 116

Martech

MARCH 25, 2024

of keywords in this analysis did not have an AI-generated response. unique domains were featured per answer. of generative URLs directly matched a page 1 organic URL and 17.9% showed a different URL from the same organic ranking domain. Just over 50% of keywords had paid search ads. of all search queries.

Studies 79

Studies Paid Search Agency Google Product 79

Moz

MARCH 22, 2021

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! You want more data? Okay, fine, I guess.

Features 67

Features Comparison Keywords SERP 67

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Some interesting news!

Features 111

Features SEO CTR SERP 111

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. What's a featured snippet? ? ?. Upload keywords to STAT and filter.

Stats 56

Stats Features Long Tail Marketing Lead Ranking 56

Conductor

MARCH 29, 2022

In March 2020, Google returned URLs from retailers like Walmart and Amazon that contained lists of printing-related products. Next, we assessed the volatility of eCommerce search results using the search engine result page (SERP) volatility feature of our partner SEMrush. What does this mean? Consider the term “printers:”.

eCommerce 115

eCommerce Paid Content Features Trends 115

NuSpark Consulting

OCTOBER 1, 2023

This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. The Power Unleashed Instant Engagement : The moment someone searches for a keyword related to your business, your ad appears, and so does the option to fill out a form. Copy this URL.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. The Power Unleashed Instant Engagement : The moment someone searches for a keyword related to your business, your ad appears, and so does the option to fill out a form. Copy this URL.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Sprout Social

MARCH 28, 2024

Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience. For example, creating a Listening Topic in Sprout Social will enable you to analyze the topic’s most common keywords and hashtags and see a breakdown by sentiment for related keywords and hashtags.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Marketing Insider Group

MARCH 18, 2020

They may not have all the features and functions of some of the more expensive digital marketing tools out there. SEMRush provides a dashboard snapshot of a particular URL, and all your competitors including the top-performing keywords and information about which sites link to the URL.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Optimize your Brand Keywords with Search Operators.

Features 106

Features Tagging Custom Publishing Keywords 106

Marketing Insider Group

MAY 30, 2023

For instance, if your organic search rate is low, check that your content is optimized for the right keywords and has proper on-page SEO elements. Look for automation features. Investing in a marketing platform with automation features will save your team time and help scale your marketing efforts. Consider your budget.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Webbiquity

DECEMBER 9, 2020

Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking. Just enter the URL of the website to get a detailed analysis. Use descriptive keywords as anchor text to describe the source page you are targeting.

SEO 272

SEO Traffic Tips SERP 272

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Use Google Bard for this too, as Google tries to incorporate unique features to compete with Microsoft.

Marketing AI 126

Marketing AI SEO Thought Leadership Search Marketing 126

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic. How Semrush’s Keyword Difficulty platform works.

Lead Ranking 141

Lead Ranking Lead Scoring Keywords SERP 141

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit.

Process 105

Process SEO B2B Marketing Lead Ranking 105

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. Search any topic, and even specify any of your owned page URLs, to get personalized, actionable recommendations that your entire team can apply to improve your rankings.

Features 59

Features Content Marketing Content SERP 59

ClearVoice

JUNE 28, 2022

Webmasters sometimes call this coveted spot a “zero-click” result or an “answer box,” but Google uses the term featured snippets. Here’s everything you need to know to understand how featured snippets work and see your content highlighted in Google’s search results. What is a featured snippet?

FAQ 52

FAQ Features Optimization Click Rate 52

seo.co

FEBRUARY 1, 2023

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.”

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

DAGMAR Marketing

JANUARY 22, 2024

1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Ranking Lead Scoring 52

Blue Flame Thinking

FEBRUARY 15, 2019

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Here are four approaches to building pages that are more likely to earn a featured snippet. #1 Include important keywords but don’t overdo it.

Features 63

Features Google Long Tail Marketing Wikipedia 63

Contently

JANUARY 25, 2023

Optimize for featured snippets. Featured snippets, or highlighted pieces of text that appear at the top of a Google results page, are your golden ticket toward getting more organic traffic to your site. When it comes to voice search, featured snippets are even more important.

Content 143

Content Mobile Marketing SEO Keywords 143

Optinmonster

JANUARY 22, 2024

These descriptions provide what keywords to rank products for in SERPs. Use keywords in page and SEO titles, but remember: Content is for people first. This means keywords should be natural. Let’s pretend those Dracula gloves above had a keyword-stuffed title, as we’ve all so often seen. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. A featured snippet may also answer a common question that many people search for answers to.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

SmartBug Media

FEBRUARY 27, 2023

HubSpot’s SEO tools help businesses better target their keywords, identify opportunities for link building, and optimize their on-page content for better search engine performance. We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar. Hence, these tools go hand in hand.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Moz

FEBRUARY 10, 2020

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. What are featured snippets? Why are featured snippets important? No, no, no.

Case Study 67

Case Study Case Studies Features Studies 67

The Lead Agency

APRIL 2, 2024

That includes: On-page SEO (keywords, content, user experience (UX)) Off-page SEO (link building, social media engagement, brand mentions) Technical SEO (mobile optimisation, site speed, HTTPS, schema markups, URL structures, sitemaps). Keyword-stuffed titles do not equal quality. Possibly, it’s your only opportunity.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

seo.co

APRIL 29, 2022

In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. As of this writing, the following are the most statistically significant ranking factors for ranking #1 for your most competitive keywords. Keywords in Body Tag.

Lead Ranking 111

Lead Ranking Lead Scoring Google Correlation 111

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Method and Metric

FEBRUARY 1, 2019

With Google recently updating and adding a bunch of new features to GMB, it is important for you to not only manage your GMB account on a regular basis but to keep up-to-date with the latest optimization opportunities. With that said, let’s go over the key GMB features in 2019. GMB Features. Business Description. Attributes.

Features 75

Features Google Optimization Business 75

seo.co

MAY 6, 2021

A title slide is essential to create with the reporting month date, client’s site URL, and your logo. You can use a site audit tool to get a snapshot of URLs crawled, page types, and health score. URLs Crawled. This part of the report details the SEO health highlighting URLs crawled and the health score. Organic Keywords.

SEO 105

SEO Template SERP Keywords 105