Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech companies put out more videos than anyone else — 21 per month. Your video output is much lower?

Trends 158

Trends Video Marketing Correlation Business 158

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Biznology

OCTOBER 3, 2016

Increasing customer engagement with video is not the same as upping the level of charm in the video. Apple ‘s release of iOS 10 means that clickable interactive videos will work on hundreds of millions of devices where they don’t work now. In iOS 10, they’ll use HTML5 video and play right in the browser.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 So… Our Time Is Up.

Template 73

Template Video Marketing Work Management FAQ 73

Marketing Insider Group

MAY 23, 2021

Create a Detailed FAQ Page. 1:1 video chats. Pay attention to your presentation slide design, clear and crisp audio, and high video quality. Create a Detailed FAQ Page. Create an FAQ page to educate attendees on how to maximize their event experience. Plan Event Content To Resonate With the Audience.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 117

Buy Video Marketing Template Bandwidth 117

Biznology

MARCH 6, 2020

You can boost the energy level of online conferences with video. But maybe not with the videos you have on hand now. What videos do you need? Videos that aren’t sales-y. Quick videos that don’t inhibit or interrupt your presenters. Quick videos that don’t inhibit or interrupt your presenters.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Biznology

APRIL 10, 2017

As this conversational model of human-computer interface takes hold, we’ll need to rethink how we use video in marketing. We’ll need to produce chatbot-ready video content. Video content marketing today. Explainer videos can start a conversation. Explainer videos can start a conversation. Probably not.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. There are certainly a few elements playing a role: Cost: Whether producing videos in-house or hiring externally, video can get expensive, quickly.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Hubspot

JULY 5, 2021

We actually had some fans that would watch our videos and dare us to do something on a weekly basis. In this post, let's review some of the best video hosting sites for your business. Video Platforms. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Convince & Convert

FEBRUARY 23, 2011

Build a Social FAQ. The best way to remove subjective bias and get started with content marketing is to create a social FAQ. In addition to being an exceptionally well run operation, Holiday World (and the attached Splashing Safari water park) are masters of the social FAQ. I love the deprecating annotations on the video).

FAQ 145

FAQ Social Marketing Content Marketing Content 145

Brandpoint

MAY 26, 2022

This challenge can be met with a variety of solutions, but we found another key statistic that might offer a quick, engaging way to produce high-quality content: 49% of manufacturing marketers see video marketing as one of the biggest trending marketing tactics. If you’re not using video in your content strategy, you’re missing out.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Webbiquity

APRIL 11, 2023

There are even prompts for email marketing, company bios, an FAQ generator, photo post captions and many more marketing functions available. Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

MARCH 28, 2023

Image credit: MarketBeat The FAQ section at the bottom of the post is particularly valuable, as it provides answers to the most common questions people are likely to have about this type of stock. Videos Video content needs to become a part of your content strategy if you haven’t started investing significantly in it yet.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To optimize your website for this feature, create an FAQ for the most frequently ask questions you get from potential customers. Shopping Results.

SERP 273

SERP Paid Search Agency Features Companies 273

Trade Press Services Newsletter

SEPTEMBER 7, 2023

If video footage is available, upload files to a clearly labeled folder. An FAQ sheet can help you avoid any unnecessary back-and-forth communications, saves time for all parties, and ensures more accurate reporting. Include high-resolution photos of logos, products, services, leadership, or yourself, if applicable. Story angles.

Press 130

Press Personalization Brand Identity Branding 130

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. Make the CTA your MVP.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing. Question 2.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Biznology

JUNE 22, 2016

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy? Forget about video!

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. FAQs How can I make my B2B content more engaging?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Adobe Experience Cloud Blog

JUNE 28, 2017

Opportunistic Video. Obviously, video is a good format for micro-learning, especially on mobile devices. But few companies produce videos that are ready to be inserted into automated nurturing campaigns. Because most marketers aren’t thinking about video opportunistically. Persona-Based Videos. The FAQ Opportunity.

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Go Beyond SEO

APRIL 16, 2024

Use high-quality images and videos to showcase your services, facilities, and successful projects. Use engaging visuals, such as high-quality images or videos, to demonstrate your expertise and give potential customers a glimpse of what you can do for them. Not up for the challenge? Contact us for help.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Content Marketing Institute

SEPTEMBER 26, 2018

If you are a client and a PR firm guarantees they can create a viral video or post for you, end the meeting immediately. Get video-on-demand access today. The post How to Answer 25 FAQs on Content Marketing appeared first on Content Marketing Institute. I imagine it’s been causing public relations folks headaches ever since.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Vidyard

AUGUST 30, 2017

Video is simple to record, convenient, and adds that personal touch to convey any message. Marketers and salespeople have long known the explanatory power of video and it’s high time customer support organizations caught up. Why is video so impactful? Save Time by Replacing Phone and Email with Video Messages.

Paid Search Agency 93

Paid Search Agency Video Marketing Customer Satisfaction FAQ 93

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Customer testimonial videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Vidyard

JULY 8, 2019

You know buyers crave videos. You want to be making more videos. Should you invest in in-house video production or pay for outside professionals? Learn more about where each option shines—in-house video production vs. outsourcing—and when to use them, straight from the Vidyard experts on the Video Island Podcast.

Video Marketing 105

Video Marketing Product Advertising Agencies Paid Search Agency 105