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This week in AI-powered martech releases: Dec. 7

Martech

It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. Macorva’s Radiant AI Customer Feedback Reports automatically analyze and deliver actionable customer insights. In your inbox.

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Survey: What’s top of mind for large retailers in 2024?

SmartBrief - Marketing

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

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Survey: What’s top of mind for large retailers in 2024?

SmartBrief - Marketing

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

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10 Foolproof Ways to Skyrocket Your Email Open Rates

Outgrow

According to user surveys , nearly half (45.90%) of emails are opened based on the sender’s name. According to a report by Mailbutler , 27.45% of emails are scheduled for Monday. Survey Your Audience Send a brief online survey with 1-3 questions to gauge the topics your readers are most interested in.

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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. In fact, in a Q2 2023 Sprout pulse survey of 255 social marketers, 82% of marketers who have integrated AI and ML into their workflow have already achieved positive results.

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The Great Customer Resignation

Zoominfo

According to the Havas’ Meaningful Brands Report , a survey of 395,000 consumers found that 75% of brands could disappear and be easily replaced. Provide on-demand content, like tutorial videos and an FAQ page, or build out a more robust online education platform.

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