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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

Press 130
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FAQ drops and other SERP feature landscape changes

Kevin Indig

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. Google’s announcement to reduce the visibility of FAQ/How-To rich snippets is highly ambiguous. The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords. Or did they?

SERP 96
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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85
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How to Launch a Product Without a Press Release

Brandpoint

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint. How-to content.

Press 69
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5 Tips to Maximize Your Trade Show ROI

Navigate the Channel

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. Email Marketing Will email marketing still be relevant in 2023? Let’s talk!

Planning 130
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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

Organizational news can be shared through press releases, news outlets, case studies, and social media. This type of content can also include content personalized to a specific stage or buyer persona such as FAQs or product demonstrations. Examples include email newsletters, webinars, and social media posts.