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Eight best ways to use AI in martech in 2020

ClickZ

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. Another helpful way to use AI in martech is integrating chatbots into your customer service efforts.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

Able to spread more easily (with your help too). Automatically share them with the team through RSS or a Slack group (both can be done through Zapier ). Social media questions into site FAQ or Q&A sections. Tool tips: Building a FAQ section is an ongoing process. Here’s a handy collection of plug-ins to help.

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Top seven chatbot platforms and tools available

ClickZ

Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis. chat tool helps ensure your customers get instant and personalized service. Product USP.

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Content Curation for SEO: How To Make It Work

Scoop.it

By selecting the most engaging and interesting content they can more appropriately track their own content production about specific topics through RSS feeds and social media platforms like Twitter. Acting as a form of live FAQ section of a website, you can choose to answer questions by relevance, or by how frequently they’re asked.

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Social Media Automation Rules No Brand Should Break

Sprout Social

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. Automate Your RSS Feeds. Just like with the Messenger Greeting, this would be useful for saying a quick hello to customers and providing a FAQ page link. What am I spending the most time on?

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Use an appropriate title, keywords you’d like to rank for (70 characters works best), a description (the longer the better), and tags that will help your video get found. Pay attention to the lighting and play with filters to help the look and feel of the original footage. You can submit it to iTunes using the SoundCloud RSS feed.

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Only B2B - Untitled Article

Only B2B

Simplifying the marketing processes, Channel Content Syndication helps enhance the overall experience within the channel and, in some cases, used as a tool to generate leads for partners. One of the content syndication FAQs is why picking your content syndicators is important? They help you optimize channel deployment.