Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Webbiquity

NOVEMBER 5, 2019

You can use search operators to find information about specific market segments on targeted websites. This will guide your marketing efforts, starting with developing new content for and possibly even redesigning your B2B website. Upgrade to a High-Performance B2B Website. Your website is the core of your B2B marketing strategy.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Optinmonster

DECEMBER 1, 2023

Blog Posts Long Form Articles Original Research Video Infographics Images Case Studies White Papers, Reports, and Ebooks Presentations Webinars Quizzes and Polls Podcasts Checklists Email Newsletters 1. One example is WPBeginner’s guide to choosing the best website builder. Blog Posts Let’s start with blog posts.

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82

Schubert B2B

MAY 26, 2022

They offer a wide range of content in addition to news and articles such as podcasts, webinars, white papers and videos. When the content appears on the publication’s site or social media page, it usually includes a link to your company’s website or a specific product page. PR and Social Media Working Together.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Hinge Marketing

JULY 6, 2022

As much art as science, SEO can involve a wide range of tactics (such as keyword research, page optimization and link building) to achieve its ultimate goal: delivering a steady stream of high-quality traffic to your website. Lead-Generating Website. Driving traffic to your website and blog isn’t enough. White Papers.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. billion active users on Facebook and 74% of people say they use Facebook for professional purposes. Hubspot reported that there are 2.38

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. The case with PPC ads is that you only pay when people click on the ads that lead to your website or landing page and convert, so you will get a better return on your marketing spend.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

SmartBug Media

FEBRUARY 21, 2020

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. This is why it's important to focus on driving qualified traffic to your website. But without website traffic, what is there to convert? You’ll want to link back to your website.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Martech

APRIL 2, 2024

Instagram and Facebook typically serve more established audiences; both platforms allow for a mix of new and traditional marketing approaches. When working with influencers, conduct research across their social platforms, websites and online portfolios to gain a better understanding of the work they might produce for you.

B2B Marketing 116

B2B Marketing B2B Planning B2B Thought Leadership 116

Launch Marketing

MAY 24, 2023

eBooks, white papers, guides and videos are ideal at this stage. Website A website is often the first touchpoint in the journey of a potential customer. Website A website is often the first touchpoint in the journey of a potential customer. Clear Branding: Consistent branding on a website is a must.

B2B Marketing 118

B2B Marketing Marketing & Strategy Marketing Strategy B2B 118

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They could have downloaded a white paper or ebook from your website or filled out a form there. Conversion rates may rise by 80% with a video.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Launch Marketing

AUGUST 9, 2023

Thought Leadership Content: This includes eBooks, white papers and videos or webinars. LinkedIn is popular for B2B organizations, but Facebook, Twitter, Instagram and others are worth considering if your audience is active on those platforms. A website is at the heart of these activities. Share content you created.

Webinar Metrics 117

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 117

SendX

JUNE 9, 2021

In SEO, your business website forms the foundation of all activities. It turns your website into a virtual storefront or a virtual office lobby where customers can find relevant information before deciding to transact business. Social media marketing can also help grow your email list and website traffic.

Small Business Marketing 420

Small Business Marketing Enterprise Management Marketing Strategy Marketing & Strategy 420

The Marketing Blender

MAY 2, 2022

A B2B buyer will find long-form content more compelling, such as white papers, ebooks, webinars, case studies, and infographics. Platforms: B2C companies often heavily rely on visual-oriented social media websites such as Instagram and TikTok, while B2B companies often focus on LinkedIn and Facebook.

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Webbiquity

AUGUST 1, 2019

Q&A websites: This is another place to find potential leads. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Remarketing: When prospects land on your website but leave with taking any conversion action, you can keep your brand in front of them using retargeting ads.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Biznology

DECEMBER 20, 2019

Organizations have started targeting millions of people at popular virtual hang out places such as Facebook, Instagram, and Snapchat all at once in such a way that they are more likely to be present at your very next event. Facebook: Everything from sharing event updates to engaging followers, creating event pages, etc. can be done.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Marketing Insider Group

AUGUST 25, 2020

She’s posted photos and links to these accessories on her Instagram and Facebook profiles. Collaborating with the engineering team, the marketing team can repurpose parts of its white paper about the cushions’ ergonomic benefits. And yes, it’s pink. Personalize Web Content Through Buyer Personas and Other Data.

Automation 271

Automation Sales Qualified Leads Lead Scoring Lead Ranking 271

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Promote on Facebook or LinkedIn using targeted paid advertisements. Attract website visitors with a banner or landing page. that drove high engagement in the past.

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

MARCH 31, 2022

More and more B2B marketing companies choose to place guest blogs or use sponsored posts or interviews on high-authority websites that have been around for years and already have a large following of engaged customers ready for conversion. Don’t ignore the rising power of voice search. Voice search is on the rise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

MARCH 23, 2022

Twitter ad campaigns are paid, targeted ads that can help your brand reach a wider audience, expand brand awareness, and drive bottom-of-the-funnel clicks to landing pages, websites, and apps. Twitter Promoted Ads are similar to boosted posts on Facebook. Twitter Ads Campaign Types. Promoted Ads. Use Twitter’s Ad Features .

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

The Point

AUGUST 18, 2011

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?”. My advice: don’t fight it. 2) creating a landing page that promises fulfillment with speed and convenience.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

Stevens & Tate

OCTOBER 5, 2021

Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. For example, increasing Facebook likes by 10 percent over the previous year. – How many people came to your website directly from social media updates? How many leads?

Social Media 79

Social Media Media Paper Sales Qualified Leads 79

Sana Commerce

DECEMBER 13, 2021

If you’re a seller and not already online — or you are, and your website isn’t performing — then it’s time to make a change. The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. Source: Google Cloud. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

If you’re a seller and not already online — or you are, and your website isn’t performing — then it’s time to make a change. The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. Source: Google Cloud. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Content Standard

JANUARY 8, 2021

To facilitate sharing and maximize visibility, Designmatic also provided easy embed options for anyone looking to feature the infographic on their own blog or website. Produce a Series of Blog Posts from a Single Webinar or eBook Premium content is rich in valuable information.

Top of Funnel 125

Top of Funnel ROI Webinar Metrics Marketing Budget 125

ClearVoice

MARCH 15, 2024

There’s social media, your website, paid platforms, and more. Your website is the poster child of an owned distribution platform – you are in charge of it and decide what to upload. YouTube, Facebook, Pinterest, X or LinkedIn pages. By the same token, YouTube runs videos, not white papers. Also owned?

Distribution 52

Distribution Advertising Channels Content Youtube 52

ActiveDEMAND

DECEMBER 13, 2018

Building out a website’s Information Architecture (IA) is an interesting stage of a website rebuild. I’m never going to finish this website, am I? When you add lenses to a website like this, they compound the number of pages and IA complexity that you have to face. Why not make your website smarter? Case Studies.

Marketing Websites 49

Marketing Websites Paid Search Agency Case Study Case Studies 49

nDash

OCTOBER 21, 2020

During this process, you need to review all the content you have available—blogs, podcasts, videos, webinars, eBooks, white papers, downloadable, etc. In fact, there will be some blogs, videos, white papers, and eBooks that won’t be worth your time and effort. The first step to content repurposing is to get organized.

Marketing Budget Creation 98

Marketing Budget Creation Content Webinar Metrics Marketing Budget 98