Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.

Paper 257

18 Ways to Promote Your White Paper for Lead Generation


Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . .

Paper 228

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17 Ways to Promote Your White Paper for Lead Generation


You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Here we go: Website. Link to your white paper on your home page.

Paper 130

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

Paper 262

Ways to Generate Leads through White Paper Syndication


Writing the white papers is both an art & science. Marketers who are experts at creating white papers understand that whitepapers don’t occur overnight. What is White Paper Syndication? All the images of the white paper can be used.

Paper 56

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0

Paper 191

Seven Groups of Tools for Designing and Optimizing Websites


Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

Design 235

Should I remove offer content from my Website if it’s part of a campaign?

The Point

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?”.

5 Campaign Ideas for When You Have No Content

The Point

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Market your Website’s resource center. For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. are they more likely to use Facebook or a specialized discussion forum? How much website traffic did it drive?

Online 266

What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

Imagine if every new visitor to your website bought a product. Do I really need to write white papers and e-books? White Papers/E-books. Social ads (for platforms like Facebook, Instagram, etc.). 7 Easy Ways to Optimize Your Facebook Ads.

Funnel 100

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

PPC 278

How to Get More Responses From Your Cold Emails

Single Grain

They were having some of the same issues you’re facing, namely: Lack of leads generated from their website. We helped them improve the processes of their website, in particular by: Automating the initial follow-ups to free up time of key staff members. NOW WITH MORE!

Email 85

5 Questions Every Business Website Must Answer


To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. Much of this may seem obvious, but many business websites still either overload visitors with too much content or make key information hard to find.

5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. Boost Organic Facebook Posts. Website Traffic. Website Retargeting.

The Death of Website Design

Tomorrow People

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Yet even businesses that do have a website underestimate its value. Why have a website when you can have a sales site?

Design 308

Building a Blueprint for Sales and Marketing Success, Step 4: Content Marketing

Marketing Action

Top things to create include: Social media: Tweets, Facebook posts, blog posts, other. White papers. You can, for example, send the same white paper out four to six times a year. Step 4. Content Marketing.

Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them

Sales Intelligence View

Your program could contain white papers, email newsletters, multistreaming videos, and preferably, all of the above. Social media presence on Facebook, Twitter and LinkedIn. Regular updates to your website and blog will improve trust, confidence and loyalty in your company.

Spam 100

Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

The Top 10 B2B Digital Marketing Strategies for 2020


You can use search operators to find information about specific market segments on targeted websites. This will guide your marketing efforts, starting with developing new content for and possibly even redesigning your B2B website. Upgrade to a High-Performance B2B Website.

Your corporate website needs to become a trap


During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. When it comes to boring corporate websites, there’s really no such thing as a freeloader.

How To Pull Your Cold Website Visitors Into Your Sales Funnel


But what about the hundreds or thousands (depending on your market size) of anonymous, cold website visitors that also click on one of your ads to learn more about your company? Offer white papers and case studies.

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Why should you care about your company’s website? She said, “Treat your website as if you were hiring a six-figure salesperson.

Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools


While most businesses today have websites, the majority still don’t have blogs. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Website: static content.

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I am referring to updating, maintaining and sometimes marketing their industrial websites. I make my living providing marketing services including designing and marketing industrial websites. This white paper aims to change that perception of them.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign?

Rules 230

Your website sucks


Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

How To Create B2B Website Content That Sells

Marketing Insider Group

For B2B Internet marketing and websites, the axiom is “content is king.”. Here are the nine things to keep in mind for killer B2B website content. Educate and offer value – Sure, your website should have information about your products and services.

SaaS Marketing: 6 Quick Wins to Drive More Website Traffic

SmartBug Media

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. This is why it's important to focus on driving qualified traffic to your website. But without website traffic, what is there to convert?

The Keywee Facebook CPC Tracker: June Update


Over the past few months, Facebook prices have fluctuated notably less than usual. In June, these publishers make up a larger portion of Facebook spending. Third, many teams are turning to additional Facebook placements to lower their distribution costs. June Recap.

CPC 52

Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled.

Rules 107

Getting the Most From Your Marketing Assets


Twitter users enjoy accompanying images, Facebook users get giddy over pictures (and often can’t stand asking for “likes”), and Google+ followers tend to be passionate brand advocates.

The Keywee Facebook CPC Tracker: February Update


We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. The post The Keywee Facebook CPC Tracker: February Update appeared first on Keywee.

CPC 52

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006.

Price 224

Facebook Ads Getting Too Expensive? Here’s How To Protect Your Digital Advertising Strategy


Facebook is the king of social media – and social media advertising. But despite Facebook advertising’s popularity, the costs to market a business on the platform have been steadily rising over time thanks to an increase in demand on the platform and changes to the platform.

The Keywee Facebook CPC Tracker: March Update


In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. In March, we saw a 13% increase in CPCs on Facebook.

CPC 52