The Current Climate of Facebook Instant Articles

RebelMouse

When Facebook Instant Articles launched in 2015, it was limited to only a few publishers. Soon, everyone with a Facebook Page could be eligible to publish Instant Articles, and as the years went on, the medium went through its own ups and downs.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. Content Marketing advertising Facebook Social Media

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. said they use blogging as a lead gen tactic, essentially all respondent company websites have a. data from multiple disparate sources (website. 1How B2B Marketing.

Thriving on Facebook After the "Doomsday" Algorithm Change

RebelMouse

It's been nine months since Facebook's bombshell and so-called "friends and family". In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

Here Are All the Changes Facebook Has Made Since the Cambridge Analytica Scandal

RebelMouse

user information scandal , Facebook announced plans to restrict data access on their platform. In what Facebook promises will be "many changes" in the coming months, the platform started by cutting off API access to Events, Groups, Pages, and Instagram for new developers.

Will apps replace websites soon?

Biznology

Now it seems that there may be an app to replace the mighty website as a business tool. Soon, will apps take priority over websites as a business tool? Now that websites have had to make the shift to mobile design, it’s possible that they have run out of functionality.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search.

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70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? The majority of respondents (96 percent) claimed that their business is actively using Facebook. However, 31 percent said they strongly agreed with the statement, “My Facebook organic reach has declined over the past 12 months.”. Facebook and Paid Social Marketing.

With Facebook Pages - Who needs a Website?

Buzz Marketing for Technology

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

The following are some examples of major websites with scores that might surprise you. The tricky thing about digital publishing is that you can exhaust all your resources on creating quality content, but it all means nothing if you don't have a fast-loading website.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

It seems every industry shift this year has been a result of Facebook's friends-and-family. We were very dependent on Facebook in 2013. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 In August, Facebook.

Is The Corporate Website Dead?

Marketing Insider Group

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Why Your Corporate Website Should Die.

Facebook Ads • Your Ultimate Marketing FAQ Guide

Ladder.io

After warming up with Lead Generation and Ads on Reddit , we’re ready to take on Facebook Ads. We’ll cover the basics plus some creative inquiries like “Are Facebook ads listening to me?” ” and “ What Facebook ads did Russia buy in 2016?

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Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. Visual Website Design. Mobile Website Design.

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The Right Metrics for Measuring Audience Growth

RebelMouse

When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. However, this is typically done without isolating variables, which leaves takeaways hard to find.

SEO Is Making a Comeback. Here Are Our Thoughts

RebelMouse

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. But we also think it's important to realize Facebook isn't going anywhere.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content.

5 Questions Every Business Website Must Answer

Webbiquity

To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. Much of this may seem obvious, but many business websites still either overload visitors with too much content or make key information hard to find.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Search is getting smarter.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

presidential election and Facebook's data-misuse scandal. This damaging shadow prompted Facebook to launch its so-called "family and friends" algorithm update in January to rebuild trust with its users. The Rise of the Mature User.

Alert: More Than Half of All WordPress Sites Will Be in Danger This December

RebelMouse

In December 2018, a scripting language responsible for 57% of WordPress sites will no longer receive updates , including security patches, themes, and plugins. The end-of-life cycle for PHP 5.6 and 7.0

The Death of Website Design

Tomorrow People

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Yet even businesses that do have a website underestimate its value. Why have a website when you can have a sales site?

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Judgment Day for Media Companies

RebelMouse

Our numbers speak for themselves: One of our media clients, La Verità , has seen, in the past three months, 400% growth on Facebook and 200% growth on Google. Another client of ours, Motherly , in the same period, saw 84% growth on Facebook and 440% growth on Google.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Making dynamic updates to Facebook ads.

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Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Understanding Synonyms When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the SERP.

Essential Tips to Prepare for a Website Launch

BOP Design

You’ve put in the months of work leading up to your B2B website launch and you may be feeling anxious about it. At Bop Design, we’ve launched 300+ B2B web designs and we have a website launch process in place that has proven to be successful. Where are you promoting your website?

Your website is wearing mom jeans and shoulder pads

Biznology

And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed.

Facebook + Automation = Success

Lead Liaison

With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. What is Facebook Pixel? One great tool comes from Facebook itself, which is the Facebook Pixel. How to Combine Facebook Advertising with Automation.

Talent Is Everything, and Location Is Only a Time Zone

RebelMouse

Six Reasons Why RebelMouse Is Remote-Only + Why It Works for Us. RebelMouse is a global team that has no central office. We create our own office culture right from our laptops, which are proudly distributed across the world.

Why Your Site Needs A Progressive Web App, Yesterday

RebelMouse

2015 also brought about the rise of preloaded pages in the form of Facebook Instant Articles and Google AMP. The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm.

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5 Essential Functions for Every B2B Website

Biznology

If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Photo credit: Wikipedia. “If

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. Cleaning up After Cambridge Analytica.

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.