Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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The Current Climate of Facebook Instant Articles

RebelMouse

When Facebook Instant Articles launched in 2015, it was limited to only a few publishers. Soon, everyone with a Facebook Page could be eligible to publish Instant Articles, and as the years went on, the medium went through its own ups and downs.

Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. Content Marketing advertising Facebook Social Media

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. said they use blogging as a lead gen tactic, essentially all respondent company websites have a. data from multiple disparate sources (website. 1How B2B Marketing.

Thriving on Facebook After the "Doomsday" Algorithm Change

RebelMouse

It's been nine months since Facebook's bombshell and so-called "friends and family". In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 You spend a lot of your money and time creating Facebook ads, so, obviously, you want to get as much benefit as possible from your ad budget.

70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? The majority of respondents (96 percent) claimed that their business is actively using Facebook. However, 31 percent said they strongly agreed with the statement, “My Facebook organic reach has declined over the past 12 months.”. Facebook and Paid Social Marketing.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. Visited your website.

Will apps replace websites soon?

Biznology

Now it seems that there may be an app to replace the mighty website as a business tool. Soon, will apps take priority over websites as a business tool? Now that websites have had to make the shift to mobile design, it’s possible that they have run out of functionality.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Facebook Groups are nothing new. But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers. What Is a Facebook Group and How Is It Different from a Page? Facebook loves video.

Here Are All the Changes Facebook Has Made Since the Cambridge Analytica Scandal

RebelMouse

user information scandal , Facebook announced plans to restrict data access on their platform. In what Facebook promises will be "many changes" in the coming months, the platform started by cutting off API access to Events, Groups, Pages, and Instagram for new developers.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

How to Use Facebook to Market Your Business

Buffer

If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of. billion people use Facebook every single day, and many multiple times a day. Facebook algorithm: How the Facebook algorithm works.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search.

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With Facebook Pages - Who needs a Website?

Buzz Marketing for Technology

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.

Do More With Less: Get Reach + Drive Loyalty on Facebook

RebelMouse

Is Facebook Still Worth It? It's been more than three years since Facebook's fake news fallout of 2016, and more than one year since the friends-and-family algorithm update that deprioritized updates from Facebook Pages. What's New on Facebook.

Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. Visual Website Design. Mobile Website Design.

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Is The Corporate Website Dead?

Marketing Insider Group

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Why Your Corporate Website Should Die.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

5 Questions Every Business Website Must Answer

Webbiquity

To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. Much of this may seem obvious, but many business websites still either overload visitors with too much content or make key information hard to find.

Are Facebook Lead Ads Still a Viable Option?

Opt Intelligence

Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads , and many are left wondering if the platform is worth including in any lead generation plan. Facebook Lead Ads Are Not For Everyone.

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5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. Boost Organic Facebook Posts. Website Traffic. Website Retargeting.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content.

The Death of Website Design

Tomorrow People

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Yet even businesses that do have a website underestimate its value. Why have a website when you can have a sales site?

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Facebook Ads • Your Ultimate Marketing FAQ Guide

Ladder.io

After warming up with Lead Generation and Ads on Reddit , we’re ready to take on Facebook Ads. We’ll cover the basics plus some creative inquiries like “Are Facebook ads listening to me?” ” and “ What Facebook ads did Russia buy in 2016?

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3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Making dynamic updates to Facebook ads.

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What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

The following are some examples of major websites with scores that might surprise you. The tricky thing about digital publishing is that you can exhaust all your resources on creating quality content, but it all means nothing if you don't have a fast-loading website.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

It seems every industry shift this year has been a result of Facebook's friends-and-family. We were very dependent on Facebook in 2013. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 In August, Facebook.

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. If you have an e-commerce website or app, conversions are a no-brainer.

SEO Is Making a Comeback. Here Are Our Thoughts

RebelMouse

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. But we also think it's important to realize Facebook isn't going anywhere.

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