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The Point

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Is it Time to Add Chatbots to Your Demand Generation Engine?

The Point

Generating chats in response to a trade show promotion as a way to book qualified meetings at the show. As part of an ABM strategy or target account campaign, providing a chat experience personalized by company, industry, persona, or even individual contact. Inserting chat into a lead nurturing.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Not all Web behavior is created equal.

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