Wondering Out Loud

Playing with the LG Revolution for social media evolution

By day I’m the director of marketing for OptiMine, a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org, a trade show for online retailers. Most of our marketing efforts are executed across the Web and social media is becoming a major part of that. I say becoming because we are a young company, almost four years old, and, as the first marketing hire, I got started only three months ago.

Using a smartphone while on site is a must for anyone who is doing trade shows. There is no better way to capture the activity. For Shop.org I was fortunate to have gotten my hands on the LG Revolution with Verizon service. I say fortunate because it allowed me to accomplish everything I set out to do.

While meeting prospects and customers is the primary objective for any exhibitor, Web 2.o and smartphone technology has made it possible to go beyond, bringing the wider experience to a much bigger audience. I’m talking about more than live tweeting with a hashtag. For example, the video below was shot using the Revolution. I was standing a few feet away from the subject and, although you can hear the background noise, y0u cannot appreciate just how loud it was. That’s how good the mic on the Revolution is. In terms of use, shooting video and stills and immediately uploading to YouTube, Twitter or Facebook is as simple as selecting “Share” and deciding where you want to send it.

The Revolution is 4G and the speeds are amazing, but the call quality does leave a little something to be desired. While I didn’t experience any problems, I did use the phone to call several people and a few did comment it sounded like I was speaking in a cave.

If you’re looking to shoot video, or stills and upload to your favorite social networking site – for  business or pleasure – the LG Revolution is a great option.

September 18, 2011 - Posted by Mark Palony | Marketing, Social Media | Facebook, LG Revolution, Marketing, Social media, Twitter, Verizon, Verizon Communications, YouTube