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8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

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3 Actionable Tips to Track Leads in Google Analytics

SmartBug Media

Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics. Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? Utilize Tracking URLs in Your Marketing Campaigns.

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Here are just a few tips to get the most out of your iOS targeting. It can also be helpful to flip this around and watch for other specific events in your Facebook Performance Measurement data.

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10 SEO Tips for Family Law Attorneys

seo.co

On-site optimization includes tweaking the actual makeup of your site, including keywords, title tags, page structure, site speed, navigation, URL structure, mobile friendliness, page metadata, structured markup, etc. We’ll go into more detail on this in the tips that follow, but link building is the primary off-site SEO technique.

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The Ins and Outs of Facebook Landing Pages

Hubspot

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work. Tip 1: Measure offline interactions generated by landing pages. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit.