Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. The more you're out there and making friends in the social realm, the more you're able to get the word out to a broad audience.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 20, 2008

an anti-social marketing tactic? how should social media filter spam? how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media. Spam Followers I (on Twitter, Facebook, etc.) : These are funny in my opinion. should it at all?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. The more you’re out there and making friends in the social realm, the more you’re able to get the word out to a broad audience.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 21, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

OCTOBER 8, 2009

Mike: You're presenting on the use of social media in communications. Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). And social media can help. and the rates are lower.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Mike: You're presenting on the use of social media in communications. And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). And social media can help. and the rates are lower.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. There were examples of sales successes with social media, marketing wins using social media, etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

MAY 8, 2009

Social Media. As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it. There were examples of sales successes with social media, marketing wins using social media, etc. Facebook for personal. Demand Generation.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

OCTOBER 21, 2009

Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about. Dear Google, Please blend Organic Search and Real Time Search on one page. Thanks, Smashmouth Marketer (credit: Google and Scoopler)

Demand 100

Demand Google B2B Inbound Marketing 100

Smashmouth Marketing

OCTOBER 21, 2009

MikeBarzacchini : "Viral video (and social media) is. Intel's social media guidelines document [link]. Matt_Genius : RT StephanieSAM Social relationships are about money. anetah : social ads on Facebook expensive according to @MariSmith but worth it because of very precise targeting # mpdm. the top of the page.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

JUNE 14, 2010

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Like" the feeds from the key account manager, feed in key words from the opportunity such as company name or project name, follow the status and feed updates from key decision makers in the social sphere. Today at Enterprise 2.0

B2B Sales 100

B2B Sales Enterprise Management Demand Top of Funnel 100

Smashmouth Marketing

APRIL 9, 2010

That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. Post it on Facebook , LinkedIn , Twitter and any other place your status resides.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

APRIL 9, 2010

That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. Post it on Facebook , LinkedIn , Twitter and any other place your status resides.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

MAY 1, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. Mike : The 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. Mike : The 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @gerhard20 & @david_genius announced that the social media panel will have open bar. greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20. gerhard20 : HP is endorsing Barry Rhein's curiosity selling process #sales20. sounds like a tweetup! darn.gotta head to the airport.

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

SEPTEMBER 10, 2009

10k's of people will see our preso online #sales20 greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20 darn.gotta head to the airport. sounds like a tweetup! conference -- a big post but full of the updates on how people use the new tech. Will find another 3 tweets later ;).

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

SEPTEMBER 23, 2010

Most buzzers love to be pumped up socially. Be it Facebook, twitter, LinkedIn Groups, or your blog. LinkedIn Groups. Build an online community. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Quote them in blog articles. Write success stories with them. Prop them up.

Lead Gen 100

Lead Gen Elasticity Ad Building Lead Scoring 100

Smashmouth Marketing

AUGUST 18, 2009

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing. What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 19, 2009

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing. What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 30, 2009

The video compares the rebellious, outspoken, revolutionary aspects of the Punk Rock movement to what we see today with Social Media -- the revolution not quite being politics, sex and drugs, but a revolution in how people communicate, share and propagate ideas. Social Media, on the other hand is. Punk was a Protest.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

JUNE 28, 2009

The video compares the rebellious, outspoken, revolutionary aspects of the Punk Rock movement to what we see today with Social Media -- the revolution not quite being politics, sex and drugs, but a revolution in how people communicate, share and propagate ideas. Social Media, on the other hand is. Punk was a Protest.

Social Media 100

Social Media Media Television marketing Barriers 100