KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

FEBRUARY 7, 2018

Facebook continues to be a popular platform among marketers, but how big is its return on investment? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” Half of the respondents said that they do not have a documented social media strategy.

Facebook 249

Facebook Video Marketing Social Media Content 249

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. This was followed by Facebook (71%) and Twitter (61%).

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Studies 127

KoMarketing Associates

JANUARY 25, 2019

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Additional statistics suggest that the longer marketers stick with social media, the more likely they are to see a return-on-investment.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts per week on Facebook. posts per week on Facebook. posts) and Twitter (4.4

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Facebook and Instagram: 50 seconds max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Give the audiences below a try.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

JUNE 4, 2019

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook. Website Traffic.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Stories can be used both organically and as a component of social media advertising.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

JANUARY 14, 2020

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. 18%) now goes toward social media. When it comes to social media, most marketers are dedicating their funds toward Facebook (34%), followed by Instagram (14%).

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. Social Media Marketing Budgets. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

OCTOBER 29, 2018

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. That being said, 86 percent of customers say that they are more likely to take their business elsewhere if they see a lack of transparency from a company on social media.

Transparency 167

Transparency Social Media Media Brand Identity 167

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Compared to the previous year, social media visit share increased by one percentage point, indicating that it continues to grow as a channel.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

MAY 24, 2017

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. Understand all available options on Facebook.

Facebook 172

Facebook Tips Advertisements Advertising 172

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. Research showed that overall, 68 percent of marketers intend to spend more on social media ads in 2019, suggesting that the tactic is continuing to pay off.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

JUNE 19, 2018

Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. Recently, Social Media Examiner conducted the “2018 Social Media Marketing Industry Report” to determine which social networks marketers are turning to most frequently to achieve their primary objectives.

Social Media 120

Social Media ROI Social Marketing Media 120

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 In terms of measuring the ROI of social media advertising, 60.3

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Do you have at least 1,000 Facebook Likes on your Business Page? Target Fans with Lead Gen Ads. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Think we missed one? Let us know in the comments.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing Benefits Continue to Rise.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

JULY 10, 2017

B2B marketers use a wide array of social media channels, LinkedIn in particular, new research suggests that they are still hesitant to lean toward some outlets, such as Instagram. Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media.

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

KoMarketing Associates

MARCH 12, 2012

At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

AUGUST 9, 2019

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? This suggests that marketers may want to consider Instagram while crafting a social media marketing strategy. Finding Target Customers through Social Media Marketing.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. Faster Form Submission.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120