Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

AUGUST 21, 2018

I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life. big gaps in social media efforts to block even someone as clearly horrid as Infowars’ Alex Jones – famous for claiming the Sandy Hook school shooting was a hoax.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

MAY 3, 2013

Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. It has met with good success and is now offering its “social listening platform” more broadly. The system can also monitor and post messages on Facebook.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing. authority. post-sale relationship.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Enterprise Management Paid Content Work Management 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. But, on talking to the company, it turns out there is a pretty interesting product here.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Social Media Acquisitions Marketing Automation Services 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. Companies must still find effective ways to monitor and respond to social media events.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 30, 2019

Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

APRIL 1, 2020

Influencer marketing agency Izea got ahead of the game with a March 12 survey , asking social media consumers how they thought they’d behave during a lockdown. More social media consumption was one answer, with Facebook and Youtube heading the list. Reviews were shorter as consumers likely had other things on their minds.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

MAY 6, 2017

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. The system then returns contact counts for Facebook, Twitter, and email. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

OCTOBER 14, 2019

Pre-Internet advertising wasn’t as targeted or measurable as today’s display and social ads, but it did work. But it also means that fears of a Google/Facebook duopoly controlling all access to new customers are clearly overblown. It’s true that a vastly more fragmented media landscape will be harder for marketers to manage.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

NOVEMBER 6, 2017

Adinton Next we have Adinton , a Barcelona-based firm that specializes in attribution for paid search and social ads. Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. The system also does keyword research and click fraud identification.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

MARCH 4, 2014

Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms. centric DemandBase and Bizo.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

JUNE 22, 2010

Quit Facebook Day" reportedly generated 31,000 account closings , compared with the roughly 500,000 new accounts that Facebook adds each day. As the Facebook example shows, most people really don't care enough about privacy to protect it at the cost of other benefits, even minor ones like participating in Facebook.

Privacy 120

Privacy Advertising Agencies Fulfillment Facebook 120

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

NOVEMBER 4, 2014

Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing. and on other profile data specified by the user.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 14, 2016

And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. Datorama keeps track of what it learns about common source systems, like Facebook , Adobe Analytics , or AppNexus , making it better at mapping those sources for future implementations.

Work Management 120

Work Management Marketing Management Analytics Marketing Automation Services 120

Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. Different companies can coexist as the dominant networks for different people.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Customer Experience Matrix

DECEMBER 16, 2013

Consumers will continue to allow marketers to track their behaviors, even if they become slightly more discreet about the personal information they post directly on social networks like Facebook, Instagram, and Twitter.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Voice interfaces don't have so many grand social implications but it’s still worth noting that voice-activated devices (Amazon Alexa and friends) and interfaces (Siri, Cortana, etc.)

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

APRIL 1, 2013

Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence. Campaigns can also now easily include GroSocial Facebook campaigns (GroSocial being a social marketing firm acquired by Infusionsoft in January.)

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2014

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

MARCH 7, 2014

An open API lets it integrate with third-party systems for shopping carts, payment processing, and webinars, as well as with WordPress for Web content management and Facebook for social sign-on. In addition to email and SMS, the system supports postcard mailings through integration with a network of printers.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 22, 2011

Reynolds offered nuts-and-bolts advice, including ways to gain new links, create more appealing search results, and attract social traffic. For building a business, Reese argued that email is still king because it’s much harder to ignore than social media. Each also offered ethical alternatives for creating a sound business.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

FEBRUARY 5, 2015

social data. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. Perhaps having agencies run them is the real solution instead.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

NOVEMBER 18, 2011

Social Media. The first wave of marketing automation features for social media is now several years old. These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. But it's still worth taking a guess at what looks likely. External data.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JUNE 19, 2015

On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. Content building was more impressive. More will be added over time.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

SEPTEMBER 2, 2011

They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. Blame lack of sleep from social networking of the old-fashioned, face-to-face kind.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. They can include social sharing buttons, surveys, event links, contact data, or dynamic content selected by embedded if-then rules. Completed email can be previewed and spam scored.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JULY 10, 2013

The system can also create Facebook landing pages and track visitors to them. Optify can build a unified contact profile by connecting names, email addresses, social accounts, and multiple cookies for the same person, using site log-ins, email clicks, and form submits on different devices.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

AUGUST 4, 2022

Big Tech Under Siege But there’s an arguably larger, secondary impact, when privacy changes threaten the flow of third-party data into the surveillance marketing engines of Google and Facebook, which between them capture 50% -- half – of all global advertising revenues, and nearly 70% of global digital ad revenues.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292