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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook, Social] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Facebook, Social] 3 Questions to Ask Before You Create a Facebook Ad
    And Facebook is no different. Facebook started supporting advertising soon after it launched in February, 2004. No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. What are you trying to accomplish with your Facebook ad? There are several advertising options you can choose from when creating an ad on the Facebook platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Facebook, Social] How to use Power Editor to Ignite your Facebook Marketing
    A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. The Secret: Facebook Power Editor. I became even more intrigued when I heard Mari Smith speak with Kerry O’Shea Gorgone on the Marketing Smarts Podcast about it and I signed up for Mari Smith & Dennis Yu’s Facebook Marketing Success System, I have even been learning how to use this great application for my clients. Interests (you need to search them first using Facebook Graph Search.
  • WRITING ON THE WEB  |  TUESDAY, FEBRUARY 21, 2012
    [Facebook, Social] The Pros of LinkedIn vs. Facebook for Professionals
    You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? It’s a social networking site designed for the career- and business-minded professional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Facebook, Social] If I were the King of Facebook …
    Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company’s problems in 30 minutes. Well, we can cover a heck of a lot of ground in just one podcast, like … Can Facebook be a profitable company without p **g people off? Is Facebook lacking data or insight?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Facebook, Social] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. 20% of those who don’t use Facebook did at one time, but quit. “I’m I’m tired of Facebook,” people complain. You don’t have to be a victim of Facebook boredom. There is a Facebook feature called ‘Turn on notifications’.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Facebook, Social] The Impact of Facebook’s Algorithm Change, in 5 Charts
    Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. But according to new data from BuzzSumo, one of our favorite social media analytics tools, publishers have been feeling the pain for some time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 31, 2017
    [Facebook, Social] The relational power of Facebook for business networking
    Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. In fact, they were even Facebook friends. Facebook for business networking. Late one evening, my friend sent a private message to the union president on Facebook lamenting how bad things had turned.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Facebook, Social] Did Facebook Just Deliver a Crushing Blow to Native Advertising?
    Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Facebook, Social] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Most people who write on social media.
  • PAUL GILLIN  |  THURSDAY, MARCH 10, 2011
    [Facebook, Social] The Other Social Network
    LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. Have you checked out LinkedIn lately?
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Facebook, Social] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. All Facebook pages can like related business pages.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 2, 2016
    [Facebook, Social] 4 Killer Facebook Hacks You Should Be Using
    If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day. The post 4 Killer Facebook Hacks You Should Be Using appeared first on Marketing Insider Group. Social Media facebook hacks social media marketing
  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Facebook, Social] 4 Reasons Why Facebook Stinks for B2B Marketing
    Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook, Social] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. It’s time for the small business owner to rise up and embrace the social web! If you have a moment to spare, I encourage you to watch this three minute news story about a small bakery’s use of Facebook.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Facebook, Social] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Wondering which social network is most effective at generating b2b leads? Social Media / Social Networking.
  • MODERN MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Facebook, Social] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment. There’s no question that social has grown in relevance for most businesses in the past few years. According to a recent Mashable article with data from GfK, on average for example, Americans spent 37 minutes per day in 2012 with services like Facebook, Twitter, or LinkedIn. Social consumed most of Americans’ online time when compared with other online channels. Social Media Insider Summit 2013.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2015
    [Facebook, Social] 25 Nuggets of Essential Social Media Wisdom
    So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way. Maybe the most important social media measure isn’t ROI. Content fuels the social web. Social media marketing is about marketing , not social media. Quit worrying about “the next Facebook.” It’s Facebook. How do you find the time for social media? How are you gaining an audience with social media?
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Facebook, Social] Video ads: Facebook or YouTube?
    The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The post Video ads: Facebook or YouTube?
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Facebook, Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+.
  • WEBBIQUITY  |  TUESDAY, AUGUST 11, 2015
    [Facebook, Social] 35 Stupendous Social Networking Facts and Stats
    Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Facebook, Social] Facebook Launches Clickable Hashtags #Finally
    Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. Facebook indicates the update is in response to the fact that until now, "there has not been a simple way to see the larger view of what''s happening or what people are talking about." Content discovery has definitely been a major weakness of Facebook -- especially for marketers -- so it''s encouraging to see the social network making changes to improve.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Facebook, Social] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Every social network has higher and lower traffic times throughout an average day and an average week. Social Media Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 9, 2016
    [Facebook, Social] Why Content Shock is coming to a Facebook ad near you
    If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a “relative non-factor for predicting Facebook’s future revenue growth starting this time next year.” In essence, this is what social media platforms WANT to do.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Facebook, Social] Invisible Brand Marketing Is Not Just a Facebook Problem!
    Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Yes, Facebook is a public company and they need to increase revenue. The pressure of the Wall Street machine may be behind some of Facebook’s recent changes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 28, 2017
    [Facebook, Social] Facebook Marketers need to take a hint from Wonder Woman
    I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. Now that Wonder Woman has had her very own debut, I’d like to combine two of my passions and tell you what Diana Prince can teach you about Facebook Marketing. Facebook Marketing Requires A Peaceful Diplomat. billion monthly active users , Facebook is the site where many marketers spend their time “on the battlefield.” By Brooke B.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Facebook, Social] People Trust Facebook Less Than Congress
    Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind. Social networks were lambasted for permitting the spread of misinformation. adults receive news from social media, per a 2016 Pew study. Yet less than 15 percent trust Facebook and Twitter.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 3, 2015
    [Facebook, Social] How to improve your company’s Facebook page
    1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages. Don’t forget to take advantage of the new call to action button Facebook has recently rolled out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 26, 2017
    [Facebook, Social] Social media engagement is a lousy metric
    Thank you for your social media engagement through your generous tweets, blog comments, and likes. But almost no one has ever engaged with me on social media. I believe one of the greatest opportunities with social media marketing is to build an emotional connection with people that leads to business benefits over time. Social media engagement may be the wrong metric. It provides social proof that there is activity on the content. By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook, Social] Is Facebook a human right or a weapon?
    There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. The ruling means thousands of Indiana’s registered sex offenders are now free to use Facebook and other social sites used by millions of children with computers and smartphones.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
    Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. worldwide growth for all social media ad spend in 2014. Demand Generation Search Engine Marketing Blog Social Media Strategies
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Facebook, Social] Facebook paid sponsored content will meet you only halfway
    After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. The thing I did here was I pointedly asked if anyone saw this “nothing-sandwich” of a post just because it was sponsored on Facebook. Facebook Saturation (socialmediaexplorer.com).
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Facebook, Social] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook, Social] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Facebook Pages are a great way for admins to learn about their audience and view Facebook Insights about people connected to your Page. Will Facebook replace your B2B Marketing email system?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Facebook, Social] Convert Facebook Likes into Sales with These 4 Simple Steps
    Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. Post a snippet of your content to your Facebook page, and link it to the full version on your site, making sure your site includes a quick and easy path for making a purchase.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Facebook, Social] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. If you want to grab your free copy of the Social Media ProBook, you can download the Web version here or the print version here.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook, Social] 115 Facts You Never Knew About Social Media [Infographic]
    It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Facebook is only second place in this category, which is different because they lead in most other aspects. Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Facebook, Social] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.  
  • MODERN MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Facebook, Social] 3 Ways To Use Video To Get Tactical On Facebook
    Let me hear your social talk, your social talk. Let me hear your social talk. Here's 3 ways to use video to get tactical on Facebook. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. Adding a featured video is easy and provides the video with a prominent spot as it appears above the about section of your Facebook page and is larger on your videos tab. This is a great way to greet visitors to your Facebook page.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Facebook, Social] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 Check them out below if you're looking for some guidance for your social media strategy this year. Facebook. Facebook posts with images see 2.3X
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Facebook, Social] The lost blogging monarchy, the defeat of links, and the war on social media
    A few days ago he wrote an article about this experience for the London Guardian claiming that Facebook and Instagram are killing the Internet. At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Before we became overwhelmed by Kardashian fluff and Facebook controlling your news, bloggers created a web on intense intellectual challenge and debate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Facebook, Social] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts: 1. Ignite Facebook Fans. On average only 16 percent of your fans see your Facebook updates. But even if 50 percent of your fans see your Facebook updates there’s still the other 50 percent that don’t see them at all.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook, Social] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand. I talked to Brody about tips for SMBs that want to optimize their Facebook presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Facebook, Social] Andy Warhol on social media
    Here is his introduction to Facebook, after being asleep for nearly 25 years …. That thing in front of you is an iPad and with that you can instantly connect with people from all over the world through Facebook. But this Facebook looks stupid. Me: Facebook. And how does Facebook stay in business? Most people are using this, or something like it, to connect on Facebook. facebook sociology andy warhol facebook trends social media trends
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Facebook, Social] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. How many people viewed your Facebook page? In fact, it has become their primary means of communication that trumps email, social, and traditional advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Facebook, Social] Facebook Takes a Swing at LinkedIn
    Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn. Let’s take a look at the opportunities for networkers and social media marketers with this new business networking innovation called BranchOut.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Facebook, Social] What is Social Media Marketing?
    Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Facebook, Social] Social media trends that are colliding in 2013
    Facebook Financial Fatigue. Colliding trends: 1) Facebook faces unrelenting shareholder pressure to meet quarterly financial goals; 2) Consumers weary of new ad schemes. New trend: Facebook Fatigue. Didn’t you think the latest round of announcements, apologies and counter-announcements by Facebook-owned Instagram were bizarre? This is a signal that Facebook will be aggressively pushing the limits of our tolerance for monetization schemes.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 23, 2016
    [Facebook, Social] A Guide to Advertising on Facebook
    When it comes to social media, small businesses lean heavily on Facebook. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen on Facebook ; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services. One way companies can break through that noise and reach more customers is to invest in Facebook Ads.
  • BIZNOLOGY  |  MONDAY, JUNE 6, 2016
    [Facebook, Social] 6 studies show why Facebook organic reach is declining so quickly
    50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day. Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal. But do businesses that pay for Facebook ads have an advantage?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Facebook, Social] 70 Rising Social Media Stars
    Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? Here are the panelists who contributed names to this list of outstanding social media marketing professionals on the rise: Michael Brenner (SAP); Jeff Bullas (JeffBullas.com); C. 70 rising social media stars.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Facebook, Social] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 16, 2013
    [Facebook, Social] Facebook Rolls Out Reviews for Places
    While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. In the example below, we check out the Facebook Page of our favorite hotel in Las Vegas, The Cosmopolitan. The post Facebook Rolls Out Reviews for Places appeared first on VR Marketing Blog.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Facebook, Social] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s true that social media remains in many ways a sort of wild west. 6 Reasons Social Media Sucks.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Facebook, Social] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. And yet, we find that only about half of marketers use Facebook to source leads. The 2 Types of Leads You Can Capture on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Facebook, Social] Are you ready for the mega-shift from social media to private media?
    Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.” ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. My friend posted on Facebook and we made fun of him.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Facebook, Social] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Facebook Marketing Tips and Guides.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 12, 2011
    [Facebook, Social] How will you be remembered on Facebook?
    Go look him up on Facebook.&#. Facebook is going to address a big inter-generational question that very few of us have ever been able to answer for our kids. One day, I was taking mental inventory of the heaps of steamship manifests, draft cards, social security index entries and death certificates scattered around my desk. Facebook is a new vehicle that will soon be able to answer a much more interesting question.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Facebook, Social] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users said they were fed up with the amount of ads clogging their News Feeds. The change is meant to raise the bar on Facebook content. Use Facebook ads.
  • TOMORROW PEOPLE  |  THURSDAY, JULY 12, 2012
    [Facebook, Social] 20 Amazing Facebook Cover Photos
    I switched on the Television last night very briefly and I can now see why Facebook is so popular! As I searched Facebook for these images I was reminded of the quote by Arianna Huffington, “ self expression has become the new form of entertainment ” and that the popularity of Facebook, Twitter and YouTube is evidence of this phenomenon. The New Facebook Timeline for Pages. View the remaining 10 Awesome Facebook Cover Images.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Facebook, Social] Facebook and Snapchat at war, and four other groovy media trends
    Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. Related Stories Snapchat for the win Social Media Believe it or NOT!!!
  • VERTICAL RESPONSE  |  TUESDAY, JULY 14, 2015
    [Facebook, Social] 3 Things You Can’t Do on Facebook Anymore
    Facebook is always making updates to its site. Some updates are minor; others can have a big impact on your business and its social traffic. Since no one has time to read Facebook’s blog every day or scour through updates and guidelines, we’ve put together a list of three Facebook changes that every small business owner should know. Facebook bans like-gating. Planning to run a contest to boost the number of likes on your Facebook page?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Facebook, Social] Facebook alternative network Ello turns nasty
    Ello, the warm and fuzzy Facebook alternative network turned nasty this week when co-founder Paul Budnitz launched an attack on its rival and its real-name policy. Tom Webster and I discuss: Is Facebook hurting fringe groups with its real-name policy? Is Facebook a right? Is Facebook exploiting disadvantaged people for economic gain? How is Facebook and Wal-Mart similar in how they reflect American values? Is Facebook a right? -
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook, Social] The Ultimate Facebook Marketing Cheat Sheet
    Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. That said, learning all the nuances of various social networks can be a tricky and time-consuming feat.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Facebook, Social] 3 Top Social Automation Tools
    Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. The post 3 Top Social Automation Tools appeared first on Biznology.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 1, 2011
    [Facebook, Social] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Facebook, Social] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? Mark Zuckerberg is certainly pushing live video streaming aggressively and predicted that one day soon MOST of the Facebook news stream would consist of live videos. Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Facebook, Social] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Facebook, Social] The Anatomy of a Successful Facebook Post
    When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post. The key to a successful Facebook post is to start with a clear objective. A successful Facebook post has a clear call to action. Social Media
  • MODERN MARKETING  |  THURSDAY, JUNE 13, 2013
    [Facebook, Social] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Treat your social channels the same way. They work for virtually every social channel.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Facebook, Social] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer ; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Showing up is good enough for social media marketing. The same thing can be said about social media marketing.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 6, 2013
    [Facebook, Social] 4 Ways to Attract Holiday Shoppers on Facebook
    Instead, shoppers are checking social media sites for inspiration, which means small businesses have an opportunity to cash in on a shopper’s virtual wandering. To capitalize on the holiday shopping season, start by sprucing up your Facebook page, says social media strategist Joan Barrett. “A well-crafted holiday promotion on Facebook has a lot of potential,” she says. Use Facebook to promote holiday content.
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Social] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? The overall results—that social media drives 1.1% How much traffic do social networks drive to B2B websites? Facebook LinkedIn Social Media Marketing Twitter
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Facebook, Social] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Your Facebook audience has a craving. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. Facebook videos can provide a big boost to your brand. Pro: Boost your Facebook engagement. Create a photomontage of your Facebook memories.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Facebook, Social] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? What are the best days and times for Facebook updates? Social Media Facts and Statistics.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 7, 2014
    [Facebook, Social] How to Set up a Facebook Page for Your Business
    Does your small business have a presence on the world’s largest social network? It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. For more tips about getting started using Facebook for your business, grab our free guide. Social Media business Facebook Facebook Page Small Business
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Facebook, Social] Facebook Boosted Posts: 3 Ways to Target Your Audience
    You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. When Facebook made their latest algorithm change , they did so with the intention of encouraging businesses to boost or pay for posts to gain more visibility. If you want your Facebook posts to be seen these days, boosting them may be your best bet. The targeting option is very similar to Facebook’s traditional banner and news feed advertising.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Facebook, Social] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.” Buying a ton of Facebook ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Facebook, Social] How to Make Your Product Look Sexy on Facebook
    Do you want to learn how to spice up your product and make it sexy on Facebook? People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. It’s great if you’re selling it on your website, but if you do that on Facebook, it’s just not sexy. If it fits the tone that you want to convey on Facebook, go and have fun.
  • BIZNOLOGY  |  FRIDAY, JUNE 23, 2017
    [Facebook, Social] Facebook ads vs Google adwords: 7 key criteria to decide
    Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. For Facebook, 28 billion people log on daily , an 18% increase year over year. On Facebook, people share almost every conceivable detail of their lives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 14, 2015
    [Facebook, Social] The first step in social media marketing is not social media
    “I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” HIM: Well I am trying to set up a Facebook page and a blog. Shouldn’t I dive into social media for them? The job certainly doesn’t start with a Facebook page. In your B2B business, the first priority probably isn’t Facebook. Shouldn''t I dive into social media for them?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Facebook, Social] The anti-prediction of 2012 social media predictions
    Here are social media predictions I made throughout 2011 and my grade for my guess! Google+ will not be the Facebook killer. The switching costs are too high among Facebook’s core audience. I think Google+ is important and it will survive but it will not upend Facebook. Scoble had declared that Quora would replace blogging and was more useful and elegant than Facebook and Twitter. 2) Facebook will create alternate universes.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Facebook, Social] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.
  • CONTENTLY  |  THURSDAY, DECEMBER 1, 2016
    [Facebook, Social] A Night at the Facebook Hotel
    Welcome to the Facebook Hotel!” I AM LEAVING THE FACEBOOK HOTEL TO LEAD A MORE MEANINGFUL, MONASTIC LIFESTYLE,” I announced to no one in particular. If I was stuck at the Facebook Hotel, I might as well join the masses. The post A Night at the Facebook Hotel appeared first on The Content Strategist. Social algorithm facebook fake news humorI knew something was wrong as soon as I entered the hotel.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Facebook, Social] The Social Business Shift [Infographic]
    by Jesse Noyes | Tweet this What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. The social business shift is leading to a social business economy. What’s your definition of a “social business”?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook, Social] Your social media strategy plan: Where do you START?
    When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. And by the way, your social media initiative doesn’t start with a Facebookpage. Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t!
  • CONTENTLY  |  MONDAY, OCTOBER 31, 2016
    [Facebook, Social] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. We’ve seen this change with Facebook Instant Articles, Google AMP, and Snapchat’s Discover, each of which, to varying degrees, lets publishers run content right on the platform. If you click an Instant Articles link instead of a referral link, Facebook has more control over the experience and data collection.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Facebook, Social] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years. At least social media is a two-way street.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Facebook, Social] The Nine Best Facebook Marketing Tools
    Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 31, 2013
    [Facebook, Social] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. growtoons} mars dorian social media cartoon social media humorMars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at www.marsdorian.com/. Comments This Joe is a smart dude, he must be an expert! by tianakai Related Stories Analysis paralysis. A {growtoon}.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Facebook, Social] The Emotion found in Social Data
    Most people who write on social media outlets don’t do so just for the sake of doing it. That is exactly why Social Media is so special, so different. Because with Social Media, people become “micro-authors” when and where it matters. Instead of a laborious production process, Social Media reduces the distance between the production and consumption of opinions; in fact, it even obliterates it. Very likely that means you’ll find them on Social Media.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook, Social] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook offers a wide variety of paid ad options and placements, but all ads can be broken down into three elements: Campaigns. Facebook's Ad Manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 28, 2012
    [Facebook, Social] What Social Media Can’t Do…
    He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. “I Say story and social media in the same sentence and you have a fighting chance with almost any social media consultant. Social media will only make your problem worse. Social media amplifies the appeal of a praise-worthy product.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Social] 7 Key Steps to Facebook Growth
    If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there. million ikes, and the Renaissance Festival performer Twig the Fairy , whose Facebook page was born in March 2009, has since hit 260,000 likes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Facebook, Social] Understanding Generational Social Media Preferences
    I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. of Gen Xers use Facebook regularly. Gen Xers are twice as likely to follow a brand on social as Baby Boomers are. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 6, 2013
    [Facebook, Social] Social media “engagement” is not a strategy
    Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. Today, social media is being mainlined into the traditional marketing, PR and advertising initiatives, for better or for worse. How do you budget for social media marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Facebook, Social] What will be the next big thing in social media? Here are 7 clues.
    In the past few months there have been some pretty breathtaking financial windfalls for social media properties. Instagram, with 11 employees and no revenue, gets purchased for $1 billion by Facebook. The 23- and 25-year-old founders of Snapchat rejected a $3 billion buy-out offer from Facebook because they expect to get something better. I guess you could say it’s profitable to make the right bet on the social media scene.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 18, 2011
    [Facebook, Social] Social Buyerology: Understanding Buyers in the Social Age
    The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers.  Image by aafromaa via Flickr.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Facebook, Social] Facebook Introduces “Buy” Button – What It Means for Your Biz
    Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. And without ever leaving Facebook. Here’s how the new advertising product will appear on Facebook: Image courtesy of the Facebook blog.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 25, 2017
    [Facebook, Social] How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification
    Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.
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