Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. It allows you to quickly expand your network and gives you direct access to potential leads.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Today, I use a set of tools that automate these steps. The tools not only save me time, they also surface content I otherwise would have missed. As I find interesting sites, I’ll grab the URL and add it to Feedly.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

KoMarketing Associates

SEPTEMBER 8, 2020

It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. It evaluates photos for different conditions: business, dating, or social media. Click Save.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Create a free tool that’s insanely useful.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content.

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. according to a report from mobile ad-tech firm Adjust.

Privacy 113

Privacy Advertisements Advertising Tips 113

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. ” Free Keyword Suggestions Tool by SerpStat.

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media. Leverage LinkedIn. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hubspot

APRIL 7, 2019

Measuring the impact of your work can be tricky without the right tools. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? There’s an attribution model for everyone that can help you get more out of your social metrics. Attribution modeling in social media doesn’t give credit to just the social channel as a whole. What is attribution modeling?

Marketing Attribution 95

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 95

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Average video time watched.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Optinmonster

JUNE 23, 2022

Revenue Attribution for Social Media Marketing. Even “free” forms of marketing like social media or word of mouth referral marketing cost you time and effort in creating content and building relationships. For now, let’s keep it as simple as possible and learn how to measure revenue attribution with just one tool: OptinMonster.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Oktopost

APRIL 30, 2020

Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. . With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc. Now, isn’t that something?

Landing Pages 52

Landing Pages Facebook Tools Template 52

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. use Facebook Messenger.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Optinmonster

MAY 11, 2020

If someone reaches your site via Instagram , for example, you could show them a campaign like this one: Then you could set up a similar campaign for visitors coming from Facebook : By personalizing subtle aspects of your optin campaigns, you can improve user experience (UX) and simultaneously boost conversions. But now what?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Start driving pre-launch traffic to your URL. Share content on social media, Quora, and so on. Start networking with influencers in your field.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Vidyard

MARCH 22, 2016

Video is quickly becoming a default tool for marketers around the world. The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Brandpoint

NOVEMBER 18, 2019

If you are curious about CBD’s legality in your state, you can use this tool to check its status.) Due to risks of running afoul of this and similar regulation, Google, Facebook and Instagram — platforms that account for 57% of the total digital advertising market — are inaccessible to CBD brands for advertising.

Paid Content 98

Paid Content Ad Building Brand Identity Branding 98

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The transient nature of online and social media means you’ve got to find multiple ways to get the word out and keep the word out. eBooks) on your social channels regularly. Like, retweet and comment on social posts. on LinkedIn.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Martech

OCTOBER 21, 2021

These platforms provide call tracking, recording, routing and attribution tools to enable these functions. Vendors offer DNI by call source, online session or URL. In response, vendors have developed proprietary call fraud detection and prevention tools that identify, monitor and block suspicious call patterns and routes.

Enterprise Management 106

Enterprise Management Marketing Automation Services Marketing Management Analytics 106

Sharpspring

JUNE 3, 2021

Use the story in your site’s About sections and use a concise version in social media profiles. Another useful tool to mention here is called About.me You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email.

Personalization 129

Personalization SEO Brand Identity Branding 129

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. It will list in there, “March 28 Webinar from Newsletter,” “March 28 Webinar from Social Media,” “March 28 Webinar from News Release,” etc.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Optinmonster

FEBRUARY 21, 2024

Another great tool you can use to find LSI keywords is LSI Graph. This way, we don’t lose our social share counts–and the associated momentum–from the older version. People start to share the post on social media, which helps Google to see that your new post is important. Paid traffic is excellent for boosting new content.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

Social Media 105

Social Media Social Marketing Media Business 105

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. Answer all feedback on your social channels promptly.

Paid Content 125

Paid Content Advertising Agencies Planning Word of Mouth 125

SmartBug Media

MAY 6, 2020

Facebook and Google both have retargeting technology that allow you to show ads to prospects after they visit your site. You can set up retargeting on these networks by placing a tracking pixel on your site. Social Ads. Social media ads were a gold rush for marketers in 2015. just look back at Facebook’s stock price.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A few Google or Facebook ads can easily rack up thousands in ad spend per month. networking meetups and online business directories.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

seo.co

JANUARY 1, 2023

The infographic is certainly not a new tool for those looking to boost search engine optimization. This leads many people to simply assume that the infographic is yesterday’s news, last year’s tool, and no longer a valuable part of SEO strategy and planning. That simply could not be further from the truth.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 Threads currently ranks near the bottom of the most popular social media platforms, and Meta CEO Mark Zuckerberg previously indicated the company has no plans to monetize Threads until it’s bigger and more established, which limits the appeal to brand marketers.

Twitter 52

Twitter Phishing Domain Privacy 52