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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Guest post by Nina Petrov.

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Facebook Ads Invests in Privacy Research With Goal of Improving Tracking via @sejournal, @hoffman8

Search Engine Journal

Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. The post Facebook Ads Invests in Privacy Research With Goal of Improving Tracking appeared first on Search Engine Journal. Learn more!

Privacy 113
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B2B Targeting on Facebook: Audiences & Tactics That Work via @sejournal, @closedloop

Search Engine Journal

B2B targeting on Facebook can be effective, despite popular belief. The post B2B Targeting on Facebook: Audiences & Tactics That Work appeared first on Search Engine Journal. Here are the audiences and tactics you should know to drive results.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

So, what really works? Advertise on effective channels, work with micro-influencers, and make your ads engaging. If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. Investigate your potential ROAS on other search engines.

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How Do Facebook Ads Actually Work? Here’s What You Need to Know via @sejournal, @annaleacrowe

Search Engine Journal

Do Facebook Ads really work? The post How Do Facebook Ads Actually Work? Here’s What You Need to Know appeared first on Search Engine Journal. Yes, they do. Here's what you need to know about them and how to set up your first campaign.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Pin Boards are categorized for easy searching and finding. What is Pinterest?

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As lead gen grows on social media, marketers discuss what’s working

Martech

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. They’re looking to have a conversation.

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