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How to Optimize for “Direct” Website Traffic


One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

  I happen to like the term “appetite” for it serves as an apt description of the search mentality B2B buyers may be exhibiting.   Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. 

60 Marketing Acronyms Every Industry Pro Should Know


Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A web application designed to make it easy for non-technical users to create, edit, and manage a website.

The Ultimate Dictionary of Marketing Terms You Should Know


We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 35) Facebook.

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

What websites do they use, and what other interests do they have? Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts. Website. Placement website.