Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

Anything Goes Marketing

MAY 1, 2007

Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog? I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds. strategies) affect the bottom line.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Hubspot

JUNE 2, 2010

If you commonly experience an internal struggle over whether "website" should be one or two words or whether "friend" can really be used as a verb in professional writing, today you can finally breathe a sigh of relief (and rest assured that "website" is officially one word). Website" is officially one word. ROFL, BRB, G2G, etc.)

Guidelines 28

Guidelines Press Social Media Wiki 28

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

Hubspot

JUNE 23, 2010

Previously the service started as a blog comment search engine. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. Bit.ly - Bit.ly Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

Adobe Experience Cloud Blog

APRIL 9, 2009

Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. These are some of the opportunities that I see to leverage demand generation: Capture more and better leads on your website with optimized landing pages and forms. I started my career in a traditional software company.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Webinar: Blogging for Business Want to learn more about publishing a blog on your business website?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

MARCH 24, 2009

In It Came from Facebook! The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Hubspot

OCTOBER 17, 2018

So, when Lindsy Lettre and her marketing operations team began to evaluate how to increase conversion across its website, they realized that their long forms might be stopping people from completing them. A Google search for " growth hacking " yields a plethora of results. Reducing form length to increase conversions (InsightSquared).

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Buzz Marketing for Technology

JUNE 27, 2008

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Thanks Facebook." Lesson #6 Master Wikis. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), How to use search to shield your brand from negativity by iMedia Connection. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Core content often includes your website, key product and services pages, functional messaging and automation, as well as your brand’s mission and vision. social, search, paid media). They deserve to be last. You define your core content.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

ClearVoice

NOVEMBER 18, 2019

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. However, AP Style doesn’t always fit well with digital experiences, and it does not apply to copy elements used in search engine optimization. Do not link to unvetted websites or social media.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

reflects a shift in leading-edge applications on the World Wide Web, a shift from the presentation of material by website providers to the active co-construction of resources by communities of contributors. informational websites) generated primarily by a small fraction of the Internet’s users, Web 2.0 The term Web 2.0

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 13, 2012

Example: Enter a search term (e.g., Facebook: Capitalize. Facebook Fan: One who “likes” something on Facebook; capitalize (Exception: lowercase when saying “fans on Facebook”). Facebook Page: Capitalize (Exception: lowercase when saying “pages on Facebook”). See also “i.e.” One word, no hyphen.

RSS 28

RSS Wiki Clickthrough Social Networks 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. 50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Promote it on your website. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

APRIL 26, 2013

Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. 6) Add Links for Blog Content to Other Parts of Your Website. 3) Enable Salespeople With Top Blog Content.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Online Marketing Institute

SEPTEMBER 30, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! Twubs : Twubs, which we recently reviewed , uses a wiki system to help disseminate information on a hashtag. So how do you disseminate and make sense of all this hashtag madness?

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Building Social Bookmarking Networks 101 by Search Engine Journal. 8 brand personalities Facebook and Twitter users hate by iMedia Connection.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Convince & Convert

DECEMBER 30, 2015

Search Engine Optimization (SEO). True story: When we started really prioritizing our content to target keywords at CoSchedule, our #1–3 search results increased by 248% with the most basic types of optimization. Websites and Web Pages. Case Studies. You don’t have to tell your story all by yourself. Audio Books.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Search Engine Optimization (SEO). True story: When we started really prioritizing our content to target keywords at CoSchedule, our #1–3 search results increased by 248% with the most basic types of optimization. Websites and Web Pages. Case Studies. You don’t have to tell your story all by yourself. Audio Books.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Unbounce

OCTOBER 1, 2018

I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets). But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Content Marketing Institute

MAY 15, 2018

Wikis are the obvious example of the community collating, curating and certifying the vastness of human knowledge. I was surprised to discover that the footnote for the stat in the government e-book claimed it came from a blog post published the previous year on the client’s website. Always search for the most recent statistics.

Social Media 104

Social Media Media Stats Wikipedia 104