How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

The Website Redesign Guide for Search Engine Marketers

QuanticMind

How to Prepare For and Survive Launches of Redesigned Websites. Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. If the redesign project is not completed correctly and critical steps are missed, a website redesign has the potential to send a website into a tailspin. There should be a(n): Project lead (sometimes the website owner).

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Search engines are smarter today than ever before. SERP stands for Search Engine Results Page. Vertical Search.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. Upgrade to a High-Performance B2B Website. Converting organic search traffic. Facebook.

Creating Quality Content in 2019 (For Search Engines and People)

Moz

Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. You have the rest of your website to provide that information.

Search Engine Marketing Strategies for 2017 – The Top 3 Takeaways from SMX East

QuanticMind

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. So how would this affect your search engine marketing strategies for 2017? For more search engine marketing strategies for 2017 on driving o2o conversions and sales, see QuanticMind’s webinar: “6 Best Practices for Local Search to Use Today.”.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Questions to consider asking: Where are your customers searching for information?

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Dreamforce 2009: Search Engine Marketing Junkies

Marketo

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. In sectors like travel, retail, and entertainment, mobile search queries have increased roughly 70% in the past year. •

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Your competitors are doing SEO

Biznology

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Organic search performance is a gift that keeps on giving.

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How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations.

How To Handle Your Website Security

Method and Metric

A hacked website can take on many looks. When I first started in SEO, a colleague reached out for my help with his hacked website. His company, an environmental consulting firm, was now promoting Viagra and Cialis through its website. So how can your website build trust?

7 Ways to Integrate Search Engine and Social Media Marketing

Hubspot

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform.

Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards

KEO Marketing

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. Please join the conversation online at LinkedIn , Facebook & Twitter using hashtag #B2Awards.

50 Facts about online consumer behavior not to ignore

Biznology

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 95% of Millennials expect brands to have a Facebook presence. Search Engine Land ).

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. Facebook Cover Image Suggestions and Recommendations.

10 Best Facebook Feed Plugins for Your Website in 2019 (Paid and Free)

Optinmonster

Are you searching for the best Facebook feed plugins for your website? Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. Sorting and search bar. Facebook SpiderLink (Paid).

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity

Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. Guest post by Mathew Jade.

KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Awards.

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. Marketing has changed significantly in the past years.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms.

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The Best Website Building Software for 2020

SmartBug Media

On the hunt for the best website-building software to develop your online presence? It's never been easier to get online, but you'll want to pick the right website builder to help you create a site that matches your business needs. Best Website-Building Software.

Unriddled: Managing Your Time on Social Media, Google's Controversial New Search Engine, and More Tech News You Need

Hubspot

New Time Management Tools on Facebook and Instagram. Now, Facebook will be rolling out "tools to manage your time" on both its core app, as well as Instagram, which is owned by Facebook. In the context of many other changes made by Facebook this year -- like its January News Feed algorithm update to prioritize content from friends and family -- and the recent scrutiny it's received over data privacy, this move makes sense. Featured image credit: Facebook.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better.

7 Tips for Getting More Local Website Traffic

Biznology

Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Before you start any website project, you need a reliable place to host it. Photo credit: Wikipedia.