How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers.

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Search engines are smarter today than ever before. SERP stands for Search Engine Results Page. Vertical Search.

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PR Link Earning Best Practices for Search Engine Optimization

Fathom

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. The same is true with websites. Over time, building up these types of links adds organic “clout” to your website.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

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Unriddled: Managing Your Time on Social Media, Google's Controversial New Search Engine, and More Tech News You Need

Hubspot

New Time Management Tools on Facebook and Instagram. Now, Facebook will be rolling out "tools to manage your time" on both its core app, as well as Instagram, which is owned by Facebook. In the context of many other changes made by Facebook this year -- like its January News Feed algorithm update to prioritize content from friends and family -- and the recent scrutiny it's received over data privacy, this move makes sense. Featured image credit: Facebook.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

50 Facts about online consumer behavior not to ignore

Biznology

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 95% of Millennials expect brands to have a Facebook presence. Search Engine Land ).

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. Help search engines get a better sense of the story your page tells by referencing the image within your written content.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Questions to consider asking: Where are your customers searching for information?

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The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Awards.

Your competitors are doing SEO

Biznology

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Organic search performance is a gift that keeps on giving.

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Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards

KEO Marketing

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. Please join the conversation online at LinkedIn , Facebook & Twitter using hashtag #B2Awards.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. In sectors like travel, retail, and entertainment, mobile search queries have increased roughly 70% in the past year. •

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7 Ways to Integrate Search Engine and Social Media Marketing

Hubspot

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. If you want to guest post it’s one of the indicators you use to figure if the website is relevant.

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Interesting content marketing trends to watch for in 2017

Biznology

Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. First and foremost, make sure your website is mobile-friendly.

Why Does Your Family Law Practice Need SEO?

Go Beyond SEO

According to BrightLocal’s yearly survey on SEO’s contribution to businesses, 97 percent of consumers have used the internet to find local businesses and 54 percent of them have replaced looking up businesses in the phone book with internet searches.

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10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. The push was promoted by a funny online film and a Paid Search campaign.

5 Areas of Local SEO For B2B Marketing

KoMarketing Associates

Even if you don’t want to narrow your presence to your local area, many organizations still prefer to work with someone local, so that is what they’ll search for. Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic. Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console.

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You’re the culmination of what you’ve shared and kept online

Biznology

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you?

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Part 2: Link Building and SEO Strategies to Resurrect in 2017

Act-On

Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. These are: #1 Asking friends, family, colleagues, and industry pals to help promote your website. #2

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. Facebook Cover Image Suggestions and Recommendations.

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success.

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5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

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Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

With Facebook Pages - Who needs a Website?

Buzz Marketing for Technology

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.

Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. The post You can only win search by winning social appeared first on Biznology.

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10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content.

B2B SEO vs B2C: What’s the Difference?

KoMarketing Associates

B2C SEO campaigns must get visitors to make an immediate purchase on the website. If you’re selling products or services online in the B2C space, the process goes a little something like this – consumers somehow find your brand/website, browse products and information, find the products or services they are looking for, proceed to the checkout, and electronically pay for their desired products or services. B2B Online Marketing Blog Search Engine Optimization b2b seo strategy

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms.

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