Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Optimize Your Videos for Search. billion monthly active users.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. The case with PPC ads is that you only pay when people click on the ads that lead to your website or landing page and convert, so you will get a better return on your marketing spend.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Social media in search. Enhance brand awareness and brand search.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

APRIL 13, 2018

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. The social network’s algorithm update will move tectonic plates in the Facebook marketing world. But they’ll see much better, faster results when they increase their Facebook advertisement budget. What is a Facebook Pixel?

Facebook 78

Facebook Work Management Advertising Agencies Click Rate 78

Navigate the Channel

OCTOBER 24, 2023

So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. People who follow your company on social media, read your posts, share your content and subsequently visit your website will have a heightened awareness of your brand. Gauge how your clients respond to particular posts.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph. It’s the lowest hanging fruit.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. Branded search volume Are customers searching for your business by name? Or are they searching for generic terms that lead them to you? That’s where metrics come in. Or, seasonality in interest.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

seo.co

NOVEMBER 10, 2022

However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs. It provides detailed information such as search volume and difficulty score. Ahrefs is a great tool for SEO professionals.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. If you want people to comment or take action, views aren’t the most important but view duration might be. Facebook video metrics to watch. Sound off video views. Full video views vs. partial.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Commenting on Tweets, Facebook posts or even LinkedIn posts makes individual customers feel seen and that their needs and successes are important. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

ClearVoice

JUNE 12, 2023

An added benefit is that they can help you climb up local search engine results and reach more leads. Review sites are great for search engine optimization (SEO), particularly for local SEO. Therefore, they can help your business land higher in search results when someone searches for businesses like yours.

Google 52

Google Lead Scoring Lead Ranking Ideal Customer Profiles 52

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. 2023 is here, and what do we have ? YouTube has more than 2.6

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Optinmonster

JULY 5, 2022

If you have been following the latest search engine trends, you might have heard about IndexNow. IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). Currently, the IndexNow feature is supported by Bing and Yandex search engines.

SEO 80

SEO API SERP Paid Search Agency 80

seo.co

JULY 11, 2022

You are not focused on things like search engine optimization (SEO). And while there are plenty of ways to acquire new clients – including through referrals, word-of-mouth, and advertising – you shouldn’t ignore the power of organic search marketing. More search-driven leads. But perhaps you should be? What is SEO?

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Schema local markup can also help search engines find your local content better and identify your location for users.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 78

Google Lead Ranking Lead Scoring Paid Search Agency 78

Scoop.it

SEPTEMBER 30, 2022

You can write about anything from a personal diary style blog to discussing the best website development proposal tips. It involves getting good search engine rankings and staying updated about trending topics. billion websites globally are blogs. Google trends and search console. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. When to use: This ad type can be used to generate sales, leads, website traffic, brand awareness or product consideration.

Youtube 107

Youtube Advertising Agencies Advertisements Advertising 107

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Statements for Facebook to verify or debunk. It doesn’t matter if you promote from an official business page or your personal page on Facebook.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Navigate the Channel

JANUARY 11, 2024

It’s often the first result people see when searching for your business. Facebook allows users to leave reviews and ratings for businesses on their respective pages. Ensure your Facebook business page is up to date and actively encourage customers to share their experiences.

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

Valasys

JULY 24, 2023

With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast. A well-thought-out plan should include elements such as defining the goal of your videos, choosing the right platform, knowing when and how often to post, and optimizing for search engine visibility.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest. Plus you can really focus in on your core audience.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Conductor

NOVEMBER 22, 2021

It can be used for both search engines and users to preview page content. It’s the preview text that the user sees on the search engine result page (SERP). They ensure that search engines know what your content is about, so they’ll be able to show the website in the appropriate results.

Tagging 110

Tagging SEO SERP Lead Scoring 110

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Vidyard

AUGUST 14, 2020

Have you ever used a website or app and been frustrated by an unintuitive user interface (UI) or too-small text? Some accessibility measures actually improve your site’s search engine optimization (SEO). 85% of Facebook videos are watched without sound ( Digiday ). Captions increase video view time by 12% ( Facebook ).

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

ClearVoice

OCTOBER 27, 2023

Only when you have a clear view of the marketing industry are you better poised and equipped to develop high-performing marketing campaigns that bring meaningful results to your enterprise. Companies started creating websites since the internet gained traction. The above points are not complete, but addressing them is essential.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Our views of bats are often based more on fiction than fact.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

ConvertKit

JANUARY 27, 2021

Assuming the average click rate is 5% of total emails delivered, this one email to a list of 2,000 people results in 100 landing page views. They post a link to their blog’s Twitter page with 500 followers and get 10 landing page views a month from an average engagement rate of 2%. 3 – Social media. Image via pianoTV.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Buffer

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. Web visitors can’t see the meta tags — but search engines can.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

ClearVoice

MARCH 14, 2024

When reputable brands endorse your content, their audiences will likely view your brand favorably. This, in turn, drives organic traffic to your website. Here are just a few: Social media platforms: Search relevant hashtags , follow industry leaders, and use social media listening tools.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

FEBRUARY 8, 2024

SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. Review their websites, social media and overall online presence to discover more about their product, target audiences and marketing strategies. You can also consider replacement competitors.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107