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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

Design 215

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites?

Stats 285

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. many trade shows or PPC keywords that are. relevant search terms are not yet widely. planned for search: marketers who have. been spending heavily on paid search plan to.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

event sponsorships, community outreach, analyst coverage, trade association membership) components. ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just.

Online 273

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Website Development. Keyword strategy , particularly for new website components or sections being added.

Budget 241

12 Simple Ways to Build Links Through Events

KoMarketing Associates

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc.

Link 288

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So in order to maintain and grow website traffic, online marketing practices have to change as well.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch).

How to Tame Panda and Penguin with WPO

Webbiquity

those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) But done well, a blog fosters social engagement, improves organic search results and generates leads.

Link 254

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. Search Engine Visibility.

10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

This April will be my 10 th year in the search field. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Don’t trade links. Facebook Wants Your Money.

SEO 331

What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

As I wrote in a recent column for Search Engine Watch, the content marketing process includes: A Method for Research & Information Aggregation. LinkedIn, Facebook, and Google+ Groups. Content Marketing Search Engine Marketing Blog Search Engine Optimization

SEO 203

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. Links to new content on your website. Tweet.

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Provides referral visits to your website.

B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link building campaigns are the #1 cause for search marketer balding in the U.S . Nowadays it might take months for B2B search marketers to acquire high quality inbound links, the results of which won’t be realized until months on top of that. Optimize Trade Show & Event Listings.

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

A respected trade or professional publication in a particular industry may have greater masthead value – in terms of its influence with a particular audience – than high value publications such as the Wall Street Journal or New York Times.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

Can Google find you in your online store?

Biznology

Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. Google be like: “why do you treat your website like a free ride? Where are people searching?

Google 228

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. B2B Search Engine Marketing Blog

Google demands your papers with the Hummingbird algorithm update

Biznology

In order to foil misbehavior and to tamp down as much of the wonton manipulation of search, Google has implemented authorship associated with real names, real identities, reputation, track record, share-worthiness, popularity, true organic behavior patters, and patterns of impact and penetration.

Paper 228

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. Search Engine Visibility.

GPS 130

Have top influencers author your sites to appease Google search

Biznology

In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay, or partner with them in order to get back on top of Google organic search. Google Hummingbird is eHarmony for Search (biznology.com).

Sites 220

Integrating Social Media and Search

Marketing Insider Group

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. Now that a few years have passed since Facebook's fake news fallout and misuse of data scandal, platform dependency has subsided.

How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. Now that a few years have passed since Facebook's fake news fallout and misuse of data scandal, platform dependency has subsided.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

SMX West 2017 Day 3 – Audience Targeting, PPC for Brands, Testing and Optimization

QuanticMind

QuanticMind wraps up Day 3 of one of the biggest search marketing conferences of the quarter with more sessions coverage from #SMX West, including targeting, brand SEM insights and testing best practices. Maximizing Performance By Testing And Optimizing Paid Search Ads.

PPC 52

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Do you know who is Linking to your Website?

EMagine B2B Blog

When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site. It is important to note that not all links to your website are created equal.

Link 75

The 29 Best Web Analytics Tools

Webbiquity

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Is Your B2B Marketing a Tactical Hodge Podge?